Mini Essay on Family Relations - 578 Words

Mini Essay on Family Relations A family is a connection between people either by adoption, blood or marriage. In the three stories read in class many of the family members are emotionally detached from each other. Emotional detachment is when a person avoids making connections with those in his/her personal and social round. The members in Louisa, Walter and Paul’s families show emotional detachment towards Louisa, Walter and Paul because their family members do not understand them nor do they want to. Louisa’s mother, from Shirley Jackson’s short story, â€Å"Louisa Please Come Home,† is emotionally detached from Louisa because she does not share a mother-daughter connection with her. Louisa’s mother continuously buys clothes for her even though she does not like them. Her â€Å"mother picked [the coat]† which she wants Louisa to wear (49). Admittedly, Louisa’s mother shows emotional detachment towards Louisa because she does not ask her daughter what she would like to wear. Moreover, Louisas mother should already know Louisas fashion sense. Most mothers know their childrens likes and dislikes because they love their children and do not want to upset them. Since Louisa’s family does not pay attention towards Louisa’s needs, she feels neglected. This pushes her to run away, which shows that Louisa’s family is not close enough to begin with. In fact, Louisas mother does not care for Louisa’s opinion and does not g ive her freedom of choice. Her mother’s behaviour leads Louisa to beShow MoreRelatedReflection Paper On Family And Marriage937 Words   |  4 PagesTaylor Relationships represented by marriage, and families are social structures that contribute to the survival of human beings. Neither marriage, nor family is dying. These patterns change only to benefit society, to provide stability. The structure function framework of values and purpose never changes. Families create new individuals that become contributing members of society learning social norms, methods of survival, and mating. Families are a unit that provides emotional, mental, and physicalRead MoreAdr Should Be The Prime Method Of Dispute Resolution Essay1470 Words   |  6 PagesADR should be the prime method of dispute resolution. Critically discuss in relation to ONE method of ADR (eg arbitration OR negotiation OR mediation). Conflicts are pervasive and are inevitable at times. Disputes and conflicts often occur in civil, commercial, and institutional matters for various reasons. Significantly, the most vital aspect is how we succeed and subdue those issues by carefully resolving them effectively. Contextually, Alternative dispute resolution (ADR) is a mode of conflictRead MoreIs The National Tobacco Campaign? Essay1616 Words   |  7 Pagestypes of cancer, respiratory disease and heart disease; relating to why promoting behavioural change (through aspects of psychology) is considered so imperative in today s healthcare environment. In addition, the health promotion source that this essay will be examining is the National Tobacco Campaign, aimed at altering smoking behaviours, plus the associated advertisement strategies used, and lastly the psychological theories associated. According to the Australian Government Department of HealthRead MoreComparing the Advertising of Different Companies of a Non-Gender Specific Product1131 Words   |  5 PagesComparing the Advertising of Different Companies of a Non-Gender Specific Product For my essay I am going to compare and contrast the advertising of different companies of a non-gender specific product, namely music systems. I am going to look at examples of print adverts and language specifically from TEAC Systems and compare them to rivals in the market place. In this essay I am going to look specifically at the interesting campaign running for TEAC stereo systems. The campaign is highlyRead MoreThe Taming Of The Shrew And Gil Junger s Film, Nineteen Things I Hate About You1193 Words   |  5 Pagesviewed and courted in the same time period. This is contrasted by Gil Junger’s 1999 appropriation, Ten Things I Hate About You, in which modern teenage life and relationships are explored, touching on these same issues in relation to gender roles in a modern context. In this essay I will compare the roles of men and women in each text, as well as considering the difference in the two societies in terms of money, relationships and social status. The obvious difference between the two texts is theRead MoreUniqlo Company Profile1141 Words   |  5 Pages  Race amp; Ethnicity: All races * Geographic Location: Urban area Psychographics * Perception: Recognize UNIQLO as top casual wear brand and believe that clothing is important element toward pleasant appearance * Learning: Friends and family, newspapers, internet,  environmental factors * Motivation amp; Needs: Casual wear that ensures high quality and nice design  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   * Attitude amp; Personality: Sensitive and passion in fashionRead MoreRelationship Between Native Americans And The British, French, Spanish, And Dutch1501 Words   |  7 Pagesshelter, these Native cultures found themselves disrupted, if not destroyed, by the European’s arrival. In this essay, I hope to analyze the relationship between the Native Americans and the British, French, Spanish, and Dutch and how they affected one another. The Native Americans lived a simple, yet complex life. They worked off the land, farming and hunting and providing for their families and tribe. But they had their own religion and beliefs. Those two major differences bought much hardship forRead More Educating Rita Essay2842 Words   |  12 Pagesclassification system used to define social class. (P2) I would define her in terms of her social class as a snobby person. She fits in a working class D, the way she speaks (language) is different the type of clothes she wears is different, she wears mini skirts. The environment Rita lives in is run down and dirty there is no front garden and no green space. 2. 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Thomas Hardy Free Essays

About the author Thomas Hardy was born in 1840 in Dorset, a rural county in the south-west of England. His father was a stonemason and the family were not well off. Hardy showed an early interest in books, however, and when he was sixteen, he began training as an architect in Dorchester. We will write a custom essay sample on Thomas Hardy or any similar topic only for you Order Now In 1862, he went to work in London, where he was able to compare city life with the customs and timeless ways of the country village where he grew up. He began writing in his spare time. In 1870, he met and fell in love with Emma Gifford, but they could not afford to marry. His fourth novel, Far From the Madding Crowd, published in 1874, was a big success. This allowed him to become a full-time writer and to marry. Hardy wrote several more novels, among them The Mayor of Casterbridge, published in 1886. He and Emma lived in Dorset, but they spent part of every year in London, where they mixed with literary people and Hardy was much admired. Although Hardys books were very popular, when Jude the Obscure appeared in 1896, people hated it. They thought it was an attack on marriage, and ound it shocking and immoral. Hardy turned to poetry and never wrote another novel. He died in 1928. Some biographers portray him as snobbish, mean and hateful towards women. Others believe he was a sensitive man who cared deeply about the human condition. Summary Young, poor Michael Henchard feels trapped by his wife and child and one night gets drunk at a fair and sells them to a stranger called Newson. Horrified by what he has done, he swears not to touch alcohol for twenty years. Eighteen years later he is the mayor of Casterbridge and a successtul businessman. Believing Newson is dead, is wife, Susan, and daughter, Elizabeth-Jane, arrive in c Pearson Education Limited 2008 Casterbridge to find Henchard because she has no money. He marries her again and they have a short happy life together. Farfrae, a young man with modern business ideas, arrives at the same time and becomes Henchard’s farm manager. Susan dies, and Henchard learns that Elizabeth-Jane is really Newson’s daughter. Henchard falls out with Farfrae, who sets up a rival business, and soon outdoes him. A woman from Henchard’s past, Lucetta, comes to Casterbridge. Henchard now wants to marry her, but she and Farfrae fall in love. Henchard’s business fails and he loses his house so he starts drinking again. Lucetta dies of shock after the local people make fun of her and Henchard in public. He sees that he will now lose his ‘daughter’ as well as everything else. He leaves Casterbridge on foot. He is penniless and has lost his family – Just as at the beginning of the story. ElizabethJane remains loyal to Henchard, but he dies before she can find him. Chapter 1: Henchard, a farm worker aged twenty, has a family, no Job and no home. He gets drunk and sells his wife and child for five guineas to a sailor named Newson t a fair. Devastated at what he has done, he looks for them without success. Henchard makes a solemn promise not to touch alcohol for twenty years. Chapter 2: Susan, widowed and poor, and her eighteenyear-old daughter, Elizabeth- Jane arrive in Casterbridge to find Henchard. She is relieved to find he is now the Mayor and a businessman who needs a corn manager for his growing business. Chapter 3: Henchard employs Farfrae, a handsome innovative Scotsman as corn manager and the business improves. He also meets Susan and devises a plan so that the townspeople do not find their marriage strange. He draws closer to Farfrae and tells him about his past; including a woman in Jersey he promised to marry. Chapter 4: Henchard marries Susan, but she is reluctant to have her daughter’s last name changed. He and Farfrae disagree publicly over a worker. Henchard is Jealous and organises a rival entertainment day to Farfrae’s, but it fails. Farfrae leaves him and sets up a rival business. Susan dies but leaves a letter with the truth about her daughter. Chapter 5†² Hencnard tells Elizabeth-Jane what happened at the fair twenty years ago but reads in Susan’s letter that she is really Newson’s daughter. He begins to treat her coldly, and even encourages Farfrae to see her. ElizabethJane meets a woman at her mother’s grave who is friendly and offers her to share her house. The Mayor of Casterbridge – Teacher’s notes of 5 Chapter 6: Lucetta, the woman from Jersey, has inherited property in Casterbridge and has employed Elizabeth-Jane as a housekeeper. Henchard tries to see her but they fail to meet. Farfrae calls in to see Elizabeth-Jane, who is out. He likes Lucetta and she loses interest in Henchard. Chapter 7: Henchard goes bankrupt because of the weather and his own impatience while Farfrae’s business ucceeds. Henchard realises he and Farfrae compete for Lucetta’s love, so he threatens her with making their past public so that she accepts his proposal of marriage. Chapter 8: Henchard agrees to postpone their wedding if Lucetta helps him buy some time to repay a debt to Grower. She cant because she has secretly married Farfrae and Grower acted as witness. Chapter 9: Henchard claims the letters from his safe, and reads them out to Farfrae without disclosing the sender. He promises Lucetta to give tham back to her and asks Jopp to deliver them. Chapter 10: Jopp asks Lucetta to help him become her usband’s manager but she refuses. In a pub, he reads out the letters to two women and they plan a skimmity-ride in town to scorn Lucetta and Henchard. Chapter 1 1: A member of the Royal family visits the town but Henchard is not allowed to greet him. Hurt, Henchard fghts Farfrae in a barn but cannot bring himself to kill him. Chapter 12: Henchard is back in town to see the ride. Farfrae does not see the ride because he is lured away from town but Lucetta dies of the shock. Chapter 13: Henchard and Elizabeth-Jane live together happily. Elizabeth-Jane and Farfrae renew their relationship and get married Newson returns and te s daughter the truth, which makes her very happy. Henchard leaves the town. Chapter 14: Elizabeth-Jane marries Farfrae and tries to find her father to take care of him but he dies before she can find him. The original text The novel first appeared serially, in twenty instalments, in 1886 in The Graphic, an English periodical and simultaneously in the United States. The book appeared as soon as the serial publication was complete but it differs a lot from the serial novel. It has been adapted for TV as a miniseries. Background and themes Where the story came from: Hardy claims the story as inspired by three actual events: the sale of a wife by her husband reported in a local newspaper, the uncertain harvests and the visit of Prince Albert, Queen Victoria’s husband, to Dorchester, the town upon which Casterbridge is based, in 1849. Fight with self: The main theme of the book is Henchard’s fight against two things: his own character and chance. As he fghts with himself, his actions and decisions affect other people’s lives, usually badly. He often allows negative feelings to overwhelm him – at the beginning when things seem so bad he sells his wife. He is lways honest in business, but not always kind; he is often impatient and quick to anger, but he is capable of great love and great loneliness. His complex character creates uncertainty in the reader – should we feel sorry for him or does he deserve everything that happens to him? Chance: Chance plays an important part throughout the story: the chance appearance of Newson in the tent when Henchard is trying to sell his wife; the rain that spoils Henchard’s fair; the August weather that ruins Henchard’s business; the chance meeting between Farfrae and Lucetta when they fall in love. Hardy believes that although Henchard is a powerful character, he is never fully in control of his life. Alcohol also has a role here. Henchard’s life improves when he stops drinking; as he devotes himself to work, builds a successful business and eventually becomes mayor. Once ne starts again, ne loses his pride and his Judgement. Traditional versus modern: The two men represent contrasting ways of life in the country. Henchard is traditional and old-fashioned. Farfrae is young and modern. Hardy was always fascinated by country customs and ways. He often includes strange country rituals like the skimmity-ride in his novels. They make useful plot devices and allow him to paint pictures of colourful but less important characters. He also uses them to reveal the conservative side of society, which can be very cruel to people who fall outside its strict rules of moral behaviour. Lucetta dies because of the skimmity Joke. This breaking of the moral code becomes a very important theme in Hardys later novels, which shocked the reading public and ended Hardys novel-writing career. Discussion activities Before reading 1 Group work: Students work in groups. Each group chooses an important person in their local community, e. g. factory owner, the mayor, the chief of police, a magistrate. They then decide on a terrible secret in the past of their character. They discuss the details of the secret without other students overhearing. The class then questions each group in turn to try and find out what the secret is. Groups have to answer as truthfully as they can. 2 Read carefully: Read the Introduction on pages Ev’ii. Make a chart of the events of Thomas Hardys life. Use these dates: 1840 1871 1886 1895 1913 1914 1928 Example: 1840 Thomas Hardy is born in Dorset. Chapter 1 While reading Pair work: (atter page 4) Michael is ottering his wite or a little money at the fair. Ask students in pairs to make a list of the things they could say to persuade Michael to keep quiet. 4 Discuss: (page 6) Michael makes a formal promise not to drink alcohol for twenty years. Ask students to discuss the following: How hard will this be for Michael? Have you ever made a promise that was hard to keep? After reading 9 Pair work: Henchard wants to persuade Farfrae to stay and work with him. How can he do this? Ask students in pairs to write down reasons why Farfrae should stay in Casterbridge. Then they prepare a short speech and give it to the rest of the class. Finally, have a class vote for the most convincing speech. 10 Discuss: Ask students to discuss the following: How do you think people in Casterbridge would react if they knew that the mayor had sold his wife twenty years before? How has this changed in present days? Are citizens’ decisions influenced by the private life of their authorities? Chapters 3-4 11 Discuss: Ask students to discuss the following: What about Farfrae has attracted Henchard? Why would he be interested in him? Guess: Tell students that eighteen years have passed after Henchard’s promise not to drink for twenty years. Ask students to guess what has become of Henchard’s life. Will he ever find his family again? 12 Write: (after Chapter 3) After he learns about Lucetta and Henchard, Farfrae advises him to write a letter to the young woman explaining to her why he is no longer available to keep his word and marry her. He even helps him do so. Ask students in pairs to write the letter from Henchard to Lucetta. 13 Role play: (page 21) Ask students to pretend they are ordinary townspeople at Henchard and Susan’s wedding. They are very surprised by the wedding. Ask them to role play the conversation in pairs. 4 Guess: (page 23) Farfrae and Elizabeth-Jane receive notes for a secret meeting in a barn. Neither of them has written the note for the other. Ask students to guess who may have wanted them to meet and therefore written the notes. What motive might that person have? 15 Discuss: (page 24) Henchard and Farfrae argue over how to treat a worker. Ask students to discuss how different their approaches to management are. How can they be described? If they were a worker, who would they prefer as a manager? Role play: Susan leaves the fair with the sailor. How do they feel? What do they say to each other as they alk along the road? Ask students to role play the conversation between them. Chapter 2 7 Discuss: (page 9) Ask students to discuss how Susan’s life might have been different if she had not left with the sailor eighteen years before. Would her life have been better? 8 Role play: (after read ing aloud the first paragraph on page 15) Casterbridge was a very quiet town in Hardys day. Communications with big cities like London and Portsmouth were slow and difficult. So when Farfrae arrives, a visitor from Scotland, it is a big event. Farfrae is in the bar at the King of Prussia. One student is Farfrae. Other students are customers. What do they ask him? Ask them to role play the conversation in small groups. 16 Group work: Put students in small groups. Ask them to discuss how these sets of relationships change in this section of the book: Susan and Henchard; Hencnard and Fartrae; Elizabeth-Jane and Fartrae; Elizabeth-Jane and Henchard. After their discussions, groups report back to the class. Chapters 5-6 17 Discuss: Ask students to discuss these questions with a partner. (a) Who is the Woman in black? b) The next chapter is called ‘Love at First Sight’. Which two characters will fall n love at first sight? 18 Group work: (page 33) Henchard has Just been told that he will not be offered the position of mayor again. Farfrae has been chosen instead. Ask students in groups to discuss which candidate would be a better mayor and to give reasons for their choice. Then they share their ideas with the class. 19 Role play: (page 35) Elizabeth-Jane is sitting by her mother’s grave, reading. A woman she has never met before approaches and they start talking. She tells her about her life before and after Casterbridge. Ask students in pairs to role play this conversation. Remind them the woman ends up hiring her as a housekeeper. 20 Discuss: (page 40) Will the new planting machine be good for the people of Casterbridge or bad? Ask students to take a minute and write arguments for and against new machinery. Then they share their ideas with other students. 27 Group work: Wealth (or the absence of it) plays an important role in the novel. For example, Hencnard’s interest in Lucetta grows now that she is wealthy and independent. Ask students to work in groups. Assign each group a character (Henchard, Susan, Lucetta, Elizabeth-Jane, Farfrae). Students discuss how money nd wealth have changed their character. Are they better off with money? Are they happier? Then they share their views. 21 Discuss: Elizabeth-Jane wonders why Lucetta did not trust her with the truth. Ask students in pairs or small groups to try to respond to this question. Then they compare their views with other students. Chapters 7-8 22 Guess: Ask students to discuss who the title of the chapter may refer to, when it comes to love. Who are the women involved? 23 Group work: (page 44) Ask students in small groups to list the mistakes or miscalculations Henchard made as regards his business. What did he do wrong? What shouldn’t he have done? What should he have done instead? Encourage them to give reasons for their answers. Then they share their lists with the rest of the class. Do they have similar ideas? 24 Discuss: Invite students to read aloud the incident on page 45 between the two drivers. Discuss with students how this incident reflects the wider situation between Henchard and Farfrae. Record ideas on the board. 25 Discuss: (page 47) Ask students to discuss the following questions: How does Henchard force Lucetta to agree to marry him? Was she right in accepting the proposal? Did she have any other way out? How will Farfrae feel about this? 26 Discuss: (page 53) Ask students to discuss the following questions in pairs or small groups: What emotions does Henchard feel when he learns of Lucetta’s marriage to Farfrae? Will he keep quiet about their past relationship? Then they snare their ideas wit n the rest ot the class. Chapters 9-10 28 Guess: Ask students to guess how Henchard might react to Lucetta’s rejection. 29 Pair work: (page 55) Ask students in pairs to discuss the following questions: How do Henchard’s and Farfrae’s management styles differ? What kind of manager would you like to have if you were an employee? 30 Role play: (page 59) Elizabeth-Jane stops Farfrae in the street and warns him about Henchard’s feelings but he does not take her seriously. Ask students to role play this conversation. 31 Discuss: (page 66) Mrs Cuxsom and Nance Mockridge plan the skimmity-ride after they listen to Jopp read out the letters. They want to teach Mrs Farfrae a lesson using an old tradition. Ask students to discuss the following: How would people in your country shame others today? 2 Group work: Students compare events in the lives f Henchard and Farfrae by making a good/bad list for each of the two men. Divide the class into four groups. Each group takes and completes one section of the list. Groups report back to the class, writing their ideas in list form on the board. As a follow-up, students write a paragraph comparing the fortunes of the two men. Chapters 11-12 33 Discuss: Farfrae has Just been offered the position of may or. Ask students to discuss these questions: Do you think he will agree? Why/why not? 34 Role play: Ask students to imagine that they are standing in the crowd watching the royal visit. How to cite Thomas Hardy, Papers

Brand Management Strategy of E-Commerce †MyAssignmenthelp.com

Question: Discuss about the Brand Management Strategy of E-Commerce study of Amazon. Answer: Introduction Brand There is a difference between marketing and branding it is not a synonymous term. Brand is the image the identity of the organization whereas marketing is the process by which organization creates awareness about the brand presence and how will be affecting the target customers. Branding is the basis of marketing, the tactical panning of marketing is dependent on the branding strategies of the company. The growing competition in the market it is important for a business organization to be unique and to be able to stand out from the crowd. This is why branding is imperative for a business.The brand is a name that provides identity to the product or service just like an individual. A brand includes a motto, a logo and color scheme that will draw the attention of the consumer towards the product or the service (Cravens and Piercy 2006). A brand is what makes a product or service unique in its market. A brand is what consumers look up to for quality and price assurance from time to time. A customer is always loyal to a brand. It is defiantly the most important duty of the organization to offer a quality product or service but smart and branding is usually what drives a company to flourish (Hollensen 2015). Some of the features of a successful brand are: simple and uncomplicated name that is easy to recall by the target potential customer, the name should be unique and distinctive in na ture so that it is easily distinguished from the competitors in the industry, it should have a logo etc. Consistency in a brand is one of the main features that the organization needs to keep in mind. There is a certain perception of a brand in the minds of the people, this perception gives rise to expectation and the brand in order to keep up the good will or create goodwill should always be consistent in nature (forbes.com 2017). Brand marketing strategy In order to achieve set goals and to create a successful brand marketing strategy are implemented for the long term betterment of the organization. To increase the awareness of the brand several marketing plans and strategies are implemented by the company. The first step towards marketing a brand is the set a concert definition of the brand this definition will help build a perception on the minds of the consumers which in return will develop the retention value of the brand in the minds of the people. Some of the key features of branding strategies are: to be purposeful and have a set determination of the strategy, to make the plan of action relatable and more personal to the potential target market. The strategies should be more relevant to the brand and also keeping in mind the consumers. Another feature of the marketing strategies is that it should be timely and should be done when it makes more sense. For example, if the company sells umbrellas then it is the monsoons that the company should target to market the products or just before the season sets in man (Buil, De Chernatony and Martnez 2013). Overview of Amazon With the popularity of internet in the common household, Jeff Bezos founded Amazon in the year 1994. At that point of time he operated from his house garage in Seattle and use to deal only in books. In many of his interviews he has stated that it was his passion for technology and his loves for reading lead him to conceptualize the idea of selling books online. In June 2017, Jeff Bezos was given the title of the world richest. Amazon today is one of the most popular multinational companies in the world. It has pioneered n the e-commerce sector and has been setting benchmark since inception. The views, ideologies and the principle of an organization directly reflect on the image of the brand and so do with Amazon. The logo of Amazon has a unique design and reflects a lot of inner meaning. The Arrow beneath the name directs from A-Z meaning that on their platform any kind of products is available. Bezos said that he chose the name Amazon because it means exotic and different. Initially the company was named Cadabra and then it was changed in the year 1995. Amazon is regarded s third largest Information and Technology Company in the world and the largest online retailer (amazon.com 2017). Amazon is also a cloud service provider and Amazon web services launched its first offering in the year 2006. It was initialized to provide online services for the website and the client-side applications. Project Objective The objective of this project is to analyse the marketing plan and the brand marketing strategies used by the e-commerce giant Amazon to enahnece the sales and expand the business. Project scope The scope of this report is to find new and innovative marketing strategies understaken by Amazon. The useage of digital media and traditional media plans to market and promote e-commerce. And in the process to understand the branding and the brand image of Amazon. Literature Review According to Brown and Dant 2014, big multinational organizations and companies realize that the consumers of their products or services are not similar in nature and their desires form the brand are different and hence, can be clubbed into market segments that are best dealt by various marketing channels. In the report Erragcha and Romdhane 2014, states that marketing is a dynamic concept it has to be changed and upgraded according to the requirements of the consumers, upgradation of technology, market expansion of the organization. Marketing has evolved from creating and developing brand value to be more customers centric in the approach to finally focusing on the increment of the business capital. According to the authors the marketing strategies have now more focus o digital social network. The duo indicates in the paper that the marketing strategies are now becoming more interactive with the consumers and that is more advantageous than the traditional ways of marketing. It is also comparatively cost effective than any other source. The authors say that the companies are now bound to team up with their customers, employees, partners, and investors in order to keep up with the dynamic change of the marketing system. All these parties should be aware of what role they play. The new age of digital marketing enables more transparency and consistency of the brands and the organizations. They say that strategic communication is no longer a question of persuasive or conversational; it has become immersive in nature. Marketing and branding depends largely on the scale of the business and the industry that the business is operating in. the other factors are dependent on these two as cost of marketing is directly dependent on the scale of business. According to Huang and Sarigll 2014, brand awareness is the recall value of the brand in the minds of the consumers or potential consumers. They discuss that brand awareness hardly depends on time or changes with the change in time. In addition to that they also mention that there is a correlation in between brand awareness and market output. The results of their findings show a positive relation. They also state that there is a optimistic relation between brand awareness and brand value hence brand awareness is closely related to the mindset of the customers. If the customers are not aware of the existence of the brand then the value or the equity associated with the brand has no importance. Marketing does not create a brand for the organization it helps create strategic communication and plans to build the image of the brand and to help it evolve in the future. According to Khan 2014, marketing mix forms the base of marketing it is a conceptualized by making use of controllable marketing tools that a business organization can use to develop a preferred response in the from the targeted consumer base. There are four Ps in a marketing mix product, price, place and promotion. In this paper the author discusses the dynamic growth of the concept of Ps in the marketing mix. From the 4 Ps concepts now it h as developed to even 8 Ps. In this paper he mentions the advantages of the concept; he says that the proper implementation of the mix can change the competitive position of a brand. The Ps of the marketing mix is helps an organization to build the base for the marketing strategy. Product: The product or service that the organization has to offer to the consumers has to be of good quality. No amount of promotion or marketing can fix make profit for the company if the product offered is not up to the mark. It is also important to create the brand image. Price: the price of the product or service has to set keeping in mind the category of the product, the target market for the product and the cost of production incurred by the company. Place of distribution: the availability of the product in the place where the target market resides is very crucial for sales. The place of distribution is something that has to be decided by themanagement of the organization from beforehand and place the products in such a way that the potential consumers are attracted towards the product and avail it. Lastly promotion: this is one of the main features of market that helps in the aw areness and the growth of the business. It is due to promotion potential customers and the target market of the product is able to know about the existence of the product. For example, television advertisement of soap brand. It is the way for the organization to communicate with the end customers. Amazon is the pioneer in e-commerce and recently the stocks of Amazon has soared high making the owner of the firm worlds richest person. Amazon uses demographic and psychographic segmentation as to reach the target market (Quigley 2015). Haucap and Heimeshoff 2014, the authors discuss about the reasons that drive the competition in the internet market. Internet is almost ubiquitous with its infinite reach and hence the calculation of the competition is difficult in this case. Competition between the online applications is characterized by direct and indirect network effects, reformation costs, goodwill effects, and the size of the scale. Budzinski and Khler 2015, Said that Amazon is often said to be dominant because of its the relevance of its market in any sector and also because of its presence. The authors said that with the help of predatory pricing and monopolization, Amazon has cancelled its competitors in the retail market. They say it is a possibility that Amazon purposely lets go of the profit to first monopolize the market and then exploit customers by raising price. The pricing strategies of Amazon also raise distress among the market place of its business. Amazon behaves in two folds one form the buyers or customers end and the other from the seller end they allow a platform for the vendors to sell their items in Amazon just like in a shopping mall. According to Zhao et al. 2015, The way to maximize the discount is to foretell the consumers willingness-to-pay (WTP) that is the maximum price that the customer is willing to pay for a particular product. Chaudhari 2015, in this paper the authors discuss about how the mobile technologies like tablets or smart phones have helped market like Amazon to develop free application and increase the channel of sales. Because the platform of Amazon has the server on both the buyers and the sellers it has a growth of two folds as well. There are now thousands of entrepreneurs who have built businesses and sell products and services on Amazon. Together, these retailerswho operate as complementors to the platformscreate significant value. Amazon chose to use the data with the third party products instead of using some other way to independently process these products (Zhu and Liu 2016). The marketing strategies of the platform are also two folds. In many interviews owner of Amazon has discussed how he wants to give small and medium industries a chance to grow and Amazon is a platform where they can sell their items and focus on growing in the long run. Amazon has a view of building an image of mutual benefit through the marketing strategies be it for the buyer end or the seller end (Sharma 2015). Conclusion The literature that has been gather concludes that there is cocept of marketing mix is goign to from the base of the research. Amazon is the pioneer and the benchmark organistion in the e-commerce sector. It has ganrnerd quit a reputation in its marketing strategies and in an effective way the policies of the company has led to its market expansion and market growth to finally annocing Jeff Bezos as the worlss richest person in July 2017. References amazon.com. 2017.About Us. [online] Available at: https://www.amazon.com/p/feature/rzekmvyjojcp6uc [Accessed 19 Aug. 2017]. Brown, J.R. and Dant, R.P., 2014. The role of e-commerce in multi-channel marketing strategy. InHandbook of StrategicE-Business Management (pp. 467-487). Springer Berlin Heidelberg. Budzinski, O. and Khler, K.H., 2015. Is Amazon The Next Google?. Buil, I., De Chernatony, L. and Martnez, E., 2013. Examining the role of advertising and sales promotions in brand equity creation.Journal of Business Research,66(1), pp.115-122. Chaudhari, H., 2015.The Impact of Zero-Price Promotions on Sales: A Case Study of Amazon Appstore. Technical Report. Cravens, D.W. and Piercy, N., 2006.Strategic marketing(Vol. 7). New York: McGraw-Hill. Erragcha, N. and Romdhane, R., 2014. New faces of marketing in the era of the web: from marketing 1.0 to marketing 3.0.Journal of Research in Marketing,2(2), pp.137-142. forbes.com. 2017.Characteristics of successful brands. [online] Available at: https://www.forbes.com/sites/jaysondemers/2013/11/12/the-top-7-characteristics-of-successful-brands/#760f38cf42f9 [Accessed 19 Aug. 2017]. Haucap, J. and Heimeshoff, U., 2014. Google, Facebook, Amazon, eBay: Is the Internet driving competition or market monopolization?.International Economics and Economic Policy,11(1-2), pp.49-61. Hollensen, S., 2015. Marketing management: A relationship approach. Pearson Education. Huang, R. and Sarigll, E., 2014. How brand awareness relates to market outcome, brand equity, and the marketing mix. InFashion Branding and Consumer Behaviors(pp. 113-132). Springer New York. Khan, M.T., 2014. The concept of'marketing mix'and its elements (a conceptual review paper).International journal of information, business and management,6(2), p.95. Quigley, J.F., 2015. Consumer behavior in digital markets. Sharma, S., 2015. Internet Marketing: The Backbone of Ecommerce.International Journal of Emerging Research inManagement Technology,4(12), pp.200-202. Zhao, Q., Zhang, Y., Friedman, D. and Tan, F., 2015, September. E-commerce recommendation with personalized promotion. InProceedings of the 9th ACM Conference on Recommender Systems(pp. 219-226). ACM. Zhu, F. and Liu, Q., 2016. Competing with complementors: An empirical look at amazon. com

White Privilege by Peggy Macintos an Example of the Topic Literature Essays by

White Privilege by Peggy Macintos The essay written by Peggy Macintosh compared and interrelate the concept of racism to the issue of equality betwheen man and woman. In her essay, Macintosh mentioned that men seem to be in denial about the privileges that they enjoyed that womens dont. They tend to disagree with the notion that they are over privileged (in many aspects) than women, although they are aware of the disadvantage that women faced. Macintosh mentioned that this kind of mentality is also applicable with the issue of racism between the whites and people with color. More privilege is being granted to whites and they seem not to be aware of these privileges. Although the state had already provided some legislations abandoning the inequalities among races, still the fact remains that racism could not be completely eliminated. These privileges, which the whites seem not to acknowledge, are being reflected on the norms present in the society. Some of these so called unacknowledged privileges were stated on Macin tosh essay. Whether on the work place, learning area or recreation places, the whites experienced these privileges while their counterparts are always in an uncomfortable situation because of the fear of being interrogated, embarrassed or harassed. Need essay sample on "White Privilege by Peggy Macintos" topic? We will write a custom essay sample specifically for you Proceed Our Customers Frequently Tell EssayLab writers: Who wants to write paper for me? Professional writers recommend: There Is Nothing Impossible For Essaylab Paper Writer Buy Papers Online Writers For Hire Best Essay Writing Service Good Essay Writing Company The issue on racism and equality among races is still an in demand problem that needs to be addressed. The mere presence of legislations against racism is not an answer to solve this problem. The points of Macintosh in her work are true regarding the myth of meritocracy between the whites and non whites. It is also true that some of the actions done by the whites reflect some sort of racist attitude that typically affects their counterparts. White Americans dominates most of the top position in a job and are overrepresented in magazines and in television programs. Truly, this scenario for the white individuals is of no significance at all because they are, in no doubt, one of them. This overrepresentation and oblivious act of whites in many fields is the main issue that Macintosh is dealing with. Unknowingly, the white individuals fail to recognize that they have been over empowering their own race. Being unconscious of this race over empowerment, white individuals seems to continually do certain actions of a racist. The reason for this unawareness is brought about by the society. Schools have something to do with the sense of dominance and unawareness of white individuals and in return, they also play a big part in enlightening white Americans to shun such dominance and unawareness. Peggy Macintosh White Privilege indeed presented a clear and acceptable idea regarding equalities between races. It is good to know that some of the white Americans like the author presented the problem without a touch of biased to their own race America has the dream of meritocracy, but this dream seems to be not reflective on the societys actions. Just like issue of dominance between man and woman, the issues of racism or prejudice because of color continuously hunt America. Even until today, the whites opt to oppress the minority. I do hope that more white individuals would read and critically analyzed the ideas presented by Macintosh because her essay would let them realize that indeed, the society is still being biased regarding races. Citizens must keep their eyes and mind open to see these simple actions of racism. It is not enough that they know the definition of racism and they know the past history of such concept. What is more needed is their move to end this problem. Chan ging the system or policy is not the mere answer to overcome racism, individuals in the society must also take actions regarding this matter. Implementation of legislation without the collaborative support from the people would not lead to success. Work Cited Macintosh, Peggy. White Privilege: Unpacking the Invisible Knapsack.

Free Essays on Swallowing Stones

On the day of Michael's birthday, he never expects to kill a man. He gets a rifle for his 17th birthday and just to test it out he and he best friend Joe to into the woods to shoot it. The next day he is on his way to take his driving test and they announce on the radio that a man has been killed by a stray bullet. He does not know how to act and needless to say, he fails his driving test, but doesn't tell his parents. He and his best friend decide to make a pact and not tell anyone about the shot that Michael made that day. Jenna, the murdered man's daughter is upset very badly by all this and refuses to believe that her father won't be coming home from a business trip soon. Michael finds all this very hard to deal with and is very withdrawn from his girlfriend, Darcy. She is very curious as to what is wrong with Michael. Michael soon finds out that he and Amy Ruggererio are very good friends and he believes he can confide in her. Jenna is also having trouble with her boyfrie! nd and everytime she is around him she begins to have panic-attacks. Michael is a big track star and soon begins conditioning for the upcomming school year, every evening when he is running he ends up at Jenna's house. She soon noticed him sitting across the street on the steps of the church and wonders what he is doing. The police begin questioning people around Michael's neighborhood due to a tracking of where the bullet came from. After they question everyone about the guns they own, they want to know where the rifle is that Michael got for his birthday. He and Joe make up a story that Michael had loaned the gun to Joe and it was stolen from his car before there was a chance to try it out. The police didn't buy it, only they thought that Joe had done it, not Michael. In the meantime Michael and Darcy break up because she believes that he was cheating on her with Amy. Amy confesses to Michael that she saw them come out of the woods with the rifle that day. Joe... Free Essays on Swallowing Stones Free Essays on Swallowing Stones On the day of Michael's birthday, he never expects to kill a man. He gets a rifle for his 17th birthday and just to test it out he and he best friend Joe to into the woods to shoot it. The next day he is on his way to take his driving test and they announce on the radio that a man has been killed by a stray bullet. He does not know how to act and needless to say, he fails his driving test, but doesn't tell his parents. He and his best friend decide to make a pact and not tell anyone about the shot that Michael made that day. Jenna, the murdered man's daughter is upset very badly by all this and refuses to believe that her father won't be coming home from a business trip soon. Michael finds all this very hard to deal with and is very withdrawn from his girlfriend, Darcy. She is very curious as to what is wrong with Michael. Michael soon finds out that he and Amy Ruggererio are very good friends and he believes he can confide in her. Jenna is also having trouble with her boyfrie! nd and everytime she is around him she begins to have panic-attacks. Michael is a big track star and soon begins conditioning for the upcomming school year, every evening when he is running he ends up at Jenna's house. She soon noticed him sitting across the street on the steps of the church and wonders what he is doing. The police begin questioning people around Michael's neighborhood due to a tracking of where the bullet came from. After they question everyone about the guns they own, they want to know where the rifle is that Michael got for his birthday. He and Joe make up a story that Michael had loaned the gun to Joe and it was stolen from his car before there was a chance to try it out. The police didn't buy it, only they thought that Joe had done it, not Michael. In the meantime Michael and Darcy break up because she believes that he was cheating on her with Amy. Amy confesses to Michael that she saw them come out of the woods with the rifle that day. Joe...

Geographical Abbreviation

Geographical Abbreviation Geographical Abbreviation Geographical Abbreviation By Mark Nichol This post outlines the use of abbreviation to refer to geographical locations and other references to location. Note that in general, such references should be spelled out; abbreviation is usually reserved for when space is limited. Some publications still use traditional abbreviations for states, such as Calif. and N.Y., but the trend is toward using postal symbols such as CA for abbreviation when necessary, as in bibliographies, lists, tables, and mailing addresses. When the older abbreviations are used, inclusion of periods for initials (as in N.Y.) is advised for consistency, but overall, the abbreviation style is not recommended. (However, when US is used as an adjective, no periods are necessary; the abbreviation should not be used at all as a noun.) Whether a state or country name following a city name is abbreviated or spelled out, the state or country name should be punctuated before and after with commas: â€Å"San Diego, CA, is the second-largest city in the state.† In a reference to a street address, precede the state abbreviation with a comma, but do not insert a second comma between the abbreviation and the ZIP code: â€Å"123 Main Street, Anytown, CA 54321.† (By the way, ZIP is an acronym standing for â€Å"Zone Improvement Plan.†) When a compass point is designated in a street address, follow a single-letter abbreviation with a period (as in â€Å"E. Main Street†), but do not punctuate a two-letter abbreviation or separate the street name from an abbreviation that follows (as in â€Å"First Street NW†). Compass points described in isolation are generally spelled out (for example, northwest), but in technical contexts, they may be abbreviated as they are in addresses. For locations with words such as fort, mount, and saint in the name, consult a geographical dictionary or an official printed or online resource about the location to determine whether to spell out or abbreviate the word. However, the Spanish equivalents of saint, San and Santa, are never abbreviated. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Style category, check our popular posts, or choose a related post below:The Meaning of "To a T"Loan, Lend, Loaned, LentWhat the Heck are "Peeps"?

Mullins' Doctrine of Sin Research Paper Example | Topics and Well Written Essays - 3250 words - 1

Mullins' Doctrine of Sin - Research Paper Example This research will begin with the statement that Edgar Young Mullins (1860-1928) has been described as one of the most important theologians and "statesmen" in Southern Baptist life., Although important Baptist leaders such as B. H. Carroll, Lee Scarborough, and George W. Truett were contemporaries of Mullins, R. Albert Mohler claimed that Mullins’s influence as a denominational leader and theologian was more widespread. He served as president of The Southern Baptist Theological Seminary in addition to his teaching systematic theology for almost thirty years. Fisher Humphreys identified three theological issues that Mullins faced during his career: the tradition of staunch Calvinism held by Mullins's predecessors at Southern Seminary, the Landmark Baptist interpretation of Baptist history, and the Fundamentalist-Modernist controversy. Mullins wrote numerous articles and books on a variety of subjects. In his first work, The Axioms of Religion, Mullins alluded to the doctrine o f original sin in his discussion concerning the inappropriateness of infant baptism. However, his argument against infant baptism did not consist of a denial of original sin or even an interpretation of it. He insisted that baptism required conscious obedience to Christ and denied the principle of vicarious faith. The only works in which Mullins stated his position on original sin were Baptist Beliefs and The Christian Religion in Its Doctrinal Expression. Because of the brevity of Baptist Beliefs, Mullins's description of the "fall of man" was only an outline of his position, In The Christian Religion in Its Doctrinal Expression, Mullins did not provide a systematic presentation of the doctrine of original sin. However, he discussed the important details of the doctrine of original sin in his discussion of providence, in the chapter on the doctrine of sin, and more thoroughly in his description of Paul's doctrine of sin, Components of Mullins's doctrine of original sin are distribu ted throughout this work. This paper will analyze how well Mullins substantiated his doctrine of original sin. Analysis of Mullins's Doctrine of Original Sin In order to analyze Mullins’s doctrine of original sin, this paper will provide a summary of Mullin’s overall argument. The summary will be followed by a critique of the premises upon which the overall argument is built. Summary of Mullins’s Argument Although Mullins did not explicitly define his doctrine of original sin, the components of the doctrine are found within his systematic theology in various places. However, the central claim of his argument is apparent. He contended that although persons inherit a tendency to sin from Adam, condemnation is incurred only through personal acts of rebellion against God. The overall flow of his argument is as follows: All persons are biologically connected to Adam. Thus, a tendency toward sinful behavior is transmitted through the hereditary connection. However, persons are not condemned because of their tendency toward sinful behavior because the death of Christ removed the condemnation accompanying the tendency to sin. Therefore, persons are condemned only on the basis of their personal rebellion against God. Three claims are central to Mullins's overall argument, his assertion that the tendency to sin is transmitted from Adam to his progeny, that persons can be condemned for their tendency to sin, and that Christ's death removed the condemnation resulting from this tendency. This paper will analyze how effectively Mullins substantiated these claims. The Source of the Tendency toward Sinful Behavior Mullins described Adam before the fall as free, moral, and inclined toward righteousness. However, after the fall, humanity is described as depraved, sinful, and inclined toward sin. The fact that Mullins asserted that a hereditary connection exists between Adam and his progeny and that this connection results in a transmission of sinful tendencies, necessitates an explanation of how

Entrepreneur Project I Research Paper Example | Topics and Well Written Essays - 1250 words

Entrepreneur Project I - Research Paper Example blindness and deafness); they may also suffer from several mental disorders. In addition, some of the aged may not have people to effectively take care of them as some may be living alone, either because they were not married or did not have enough savings to buy or build a house after retirement. This necessitates the need for the creation of several programs, which will specifically target the aged and ensure that the quality of the life that they lead is not compromised by the fact that they are aged. Entrepreneurs and businesses should therefore look for ways to take advantage of the situation in order to get financial benefits. For instance, different products can be devised which will mainly target the aged in the community. One such product is the establishment of a paid up aged care; this facility will be able to provide the aged with the services necessary for the improvement of the quality of their lives. Moreover, the services provided will specifically target the old and will therefore incorporate different requirements that the aged need. Due to the fact that the business targets only a specific demographic sector, the business must effectively know how to deal with the uncertainties or future changes in the demographic fraction of the population. America currently has the highest number of the aged population in history. This aged population is expected to reach about 80 million as the baby boomers start reaching the retirement age (Cress 2007 p 211). In addition, this population needs specialized care and hence providing ready demand for the company’s services. Florida has a population of about 18 million; of this population, 17.2 percent are aged above 65 years. This is far much higher than the national average of 12.9 (US censors bureau 2009). However, even though the statistics of the aged appear to be large, only a small fraction of the population is fully capable of settling their

Federalists Essay Example for Free

Federalists Essay Linda Kerber described the predicaments of the Federalists, a political party whose members feared that popular democracy might spin out of control. Although they both fostered economic development, the Federalists were aware that an urban grassroots would result. The believers of the Federalist Party believed that Jefferson’s approach to politics was naive. The early stages of industrialization and urban growth were providing the ingredients of a working class; already existing was an unpredictable class of permanently poor who might well be available for mob action. The God or the religious beliefs of the Federalists often appeared to behave like a fourth branch of Government. They believed that religious obligation would reinforce moral obligation and would make popular government orderly and stable. On the other hand the Jeffersonian supporters felt they should break down the barrier of habitual morality (religion), with the interruption of education, habit and superstitions they were confident they would have a more positive vice. Drew R. McCoy spoke of â€Å"The Fears of the Jeffersonian Republicans†. Jefferson and his supporters predicted the challenges for the future of the United States. They were fearful of creating a dependent class; he envisioned huge tracts of land being farmed by righteous residents of the young republic. In keeping their independence from the British they encouraged production â€Å"within our families†, but for the finer manufactures, they would continue to rely on importations from abroad. New forms of employment needed to be created in order to keep the moral and political advantages of America up. The largest fears were of an uprising of the working class people and independent revolutions. Ben Franklin recognized that corruption could result from both natural and artificial causes. Jefferson was always faced with the reality of his plan failing constantly reminded by the thought of the decline of the Roman Empire. I found this Chapter to be the hardest to read, I researched other sources to understand and get through the politics of this chapter. I found the internet website www. answers. com/topic/republicans-jeffersonian to be most helpful. The reading and rational was made for the freshman U.  S. History student. I was able to acknowledge the fact that the Federalists Convention was the process of breaking free from the British Empire. By the mid-eighteenth century a large proportion of adult white males in the colonies possessed the suffrage while also enjoying the privileges of a free press and some freedom of religious worship The colonies in other words, had grown apart from the mother country, their inhabitants had begun to think of themselves as Americans, and, not surprisingly, they proved unreceptive to attempts to bring them to strengthen.

Pity the Bear in Judith Mintys story, Killing the Bear :: Minty Killing the Bear Essays

Pity the Bear in Judith Minty's story, Killing the Bear   Judith Minty's story, "Killing the Bear," is a rather chilling tale about a woman who shoots a bear to death. The story is not merely a simple account of the incident however. It is full of stories and facts about bears, which affect how the reader reacts to the story. In the beginning, the reader expects the bear to be portrayed as a cold-blooded monster who must be killed for the safety of the primary character however this expectation is foiled throughout the story and the reader sees the bear in a very different light. Due to the stories and facts given about bears throughout the story, the reader comes to pity the bear, but most will still acknowledge the necessity of killing him. The beginning of the story seems very quiet and peaceful. It sets up a scene many people would be familiar with. Even the story about the dog is one most people who have ever owned a house pet would instantly recognize. The woman does seem very vulnerable, however. She is outside in a hammock and the dog seems very little help since "she ended up more his protector than the other way around" (2). The second section sets up frightening images of animals, but they are all in the zoo, so they pose no threat. Yet, this still sustains the reader's original expectation of the bear being a threatening animal. Of all the zoo animals described, the bear seems the most harmless, yet she is still afraid of it. The reader has not been shown any danger yet, but there is still a sense of something about to happen. The only bear we have seen is a "bundle of clothes by [a] dead tree" (5) in a cage at the zoo. The third section of the story returns the reader to the calm security, but then quickly sends the tone of the story into a frenzy. These constant tone changes show the reader how strong and resourceful the woman is, but it also shows us how she can be thrown into a panic easily. We come to have little confidence in the main character's ability to react well if a dangerous situation arises. Throughout the story, "Killing the Bear," the reader is given a number of side notes about bears and the woman's experience with them.

Keywords on the Victorian Age

Sigmund Freud -? psychology->Human mind/motivation Religion: Empire: Technology: steam engines, trans Atlantic Telegraph line, big ships, railways, stamps, street lights. Mostly mobility and communication. City: Upper-class (etiquette) Middleman's (servants) lower class (survival) Nature: Art: Man: Matthew Arnold In Harmony with Nature: Stanza 1: â€Å"In harmony with Nature† Restless fool† -? The tone is set, he Is ridiculing the romantics, who see nature as something beautiful and good.The rest of stanza 1 the narrator is saying that it is impossible to be in harmony with nature. To imagine that we, humans can be â€Å"like nature strong, like nature cool†. Stanza 2: â€Å"Know, man hath all which Nature hath, but more. † – the human race has the same attributes as nature (cruelty and stubbornness) but humans are also able to feel pity and remorse, which Is both good and bad. â€Å"Man Is sick of blood† Stanza 3: â€Å"Nature is fickle, man hath need of rest;† Here is another contrast between nature and man. Man needs to be able to rest, but as long as nature is unpredictable, which It is and always will, man will not be able to rest. Nature forgives no debt, and fears no grave† Again the narrator points out that man and nature are incompatible. Man does, in most cases, fear the grave and man are able to forgive debts. That is what makes us human however it also makes us weak. A weakness, which isn't, in any way, present In nature. It links up very well with the next line that says, â€Å"Man would be mild, and with safe conscience blest† It's not that nature is evil; it just doesn't hold the attributes which makes humans human. Nature has no conscience and it's not mild, tauter does not forgive because it does not Judge, nature is cruel because it shows no mercy.The three last lines of stanza 3 sums up the message of the poem. â€Å"Man must begin, know this, where Nature ends; Nature and man can never be fast friends† – Nature has granted us with a frame for our lives it's our Job as humans to build up our homes and grow our fields in order to survive. Nature is a heartless foundation on which we must build our existence. â€Å"Fool, If thou cants pass her, rest her slave! † the final line of the poem says that If you arena strong enough to control ND use nature for your own good you will remain a slave to nature. OFF I en poem Is auto taking control over nature Ana not living along sloe It I en poem claims that it's not possible to live in harmony with nature because nature wont show you mercy if you're in need. You have to provide for yourselves. The poem is a tribute to the industrialists society where man has managed to enslave nature. This view on nature is very much the opposite of how the romantics felt about nature. In romantic literature nature was praised as the place where inspiration and life sprang from.

Characteristics of Anthroponyms Essay

Theses of the scientific paper â€Å"Semantic, social pragmatic and functional characteristics of anthroponyms (based on the novel John Updike â€Å"The Centaur†)†; Viktoriya Melnychuk; Khmelnyts’kyi regional MAN department; Shepetivka educational complex #1; form 11; Tarnavska Olena Myhaylivna, the candidate of philological sciences, associate professor of department of English philology of the Volynskiy national university named after Lesia Ukrainka. The purpose  of this paper  is to analyze anthroponyms, their semantic, social pragmatic and functional characteristics of  anthroponyms (based on the novel  John Updike  Ã¢â‚¬Å"The Centaur†). The full communication, that is correct perception, evaluation and interpretation of information, is impossible without knowing the specific set of anthroponyms and their functions in language and text. The names of famous personalities, literature characters make up a significant part of knowledge, necessary for understanding and assessment of the culture different people. Therefore, our research is relevant. The subject of the research is semantic, social pragmatic and functional characteristics of  anthroponyms (based on the novel  John Updike  Ã¢â‚¬Å"The Centaur†). Anthroponomastics  , a branch of  onomastics, is the study of  anthroponyms  , the names of  human beings. Anthroponyms often preserve lexical elements that have dropped out of the standard  lexicon  of a  language. The subdivisions of anthroponymy include: given names, surnames, clan names, matronyms, patronyms, teknonyms, nicknames, ethnonyms. Allusion is the main feature of the anthroponyms. Allusion is a brief reference to some to some literary or historical event commonly known. Allusion is a subtype of metaphor. Metaphor denotes expressing remaining on the basis of similarity of two objects: the real object of speech and the one whose name is actually used. But there is only affinity, no real connection between the two. Most of anthroponyms in the novel John Updike â€Å"The Centaur† are the individual, which expressed their own names, surnames, status names and perform the nominative function.

Measuring Effectiveness of Customer Relationship Management Strategies in Achieving Customer Loyal Essays

Measuring Effectiveness of Customer Relationship Management Strategies in Achieving Customer Loyal Essays Measuring Effectiveness of Customer Relationship Management Strategies in Achieving Customer Loyal Essay Measuring Effectiveness of Customer Relationship Management Strategies in Achieving Customer Loyal Essay Management strategies in achieving customer loyalty A Case Based Study of Nandos UK (Kings Cross Branch) Introduction:Businesses has grown on fast pace in last few decades. This rapid growth in business ha snot only increased the competition but also provided the customers to choose from the products . increased competition and market uncertainty has left organization to think the ways to retain and attract more and more customers. Wining the heats and minds of customers is now the ultimate goals of much organization to earn profitability. Kicaid, 2003) It is because organizations know a satisfied customer can refer many new customers to them with no cost of marketing. Customer relationship Management is concept of delivering best customer services in order to retain customers for long time in other words customer relationship management is name of customer satisfaction that makes customer to buy again and again from same organization. Customer relationship is built and maintained th rough relationship strategies utilizing latest IT concepts that help in delivering better customer services. Increased used of internet and computers has forced organization to invest in IT based applications to not only facilitate their customers but also to use IT application to help customers serve in better way. (Gummesson, 2002) â€Å"CRM is an IT the outcomes of which optimize profitability, revenue and customer satisfaction by organizing around customer segments, fostering customer-satisfying behaviours and implementing customer-centric processes†. (Peelan. 2003) Fig (1. 1) CRM Growth trends According to Gartner survey significant growth in spending on CRM in past few years CRM software related investments were $7. 8 billion in 2008 with 14. 4 % increase from previous year. This healthy trend is expected to reach $13. 3 billion by year 2012. The investors remained positive despite economic meltdown Problem Statement;- Achieving customer? s loyalty is long term thing and effects of implementing CRM strategy is not tangible. So it is complex task to effectively measure the Effectiveness of CRM strategy and customer loyalty. Complexity exist when evaluating intangible benefits like loyalty of customer, quality of service, enhancement of value, processes effectiveness, innovation of operation, improving the services Effectiveness of processes, innovation of operation, service improvement, competitiveness, trust, and efficiency etc (Peelan,2003) The most widely used and popular methods for investment evaluations are accounting and financial methods which only depends upon cash flow and counting the customer inflow . These are only suitable for limited type of evaluation of business performance. These accounting methods cannot be effectively used in evaluating investment which is expected to gain benefits in intangible and indirect form. (Righby Landigham, 2004) By evaluating effectiveness of crm strategy a business can be improved on the bases of results and necessary changes can be adopted . CRM implementation also enable customer services department to perform effectively according to their expectation. According to Customer Think Corporation, 68 % of customers leave their seller due to bad customer service experience. So the importance of CRM and its performance evaluation cannot be done/This Poor development Of Marketing Performance measurement is due to complexity in measuring and assessing results from implementing marketing strategies. Especially it is difficult to elaborate impacts on customers of specific strategy (Hanssens, 1999) Objectives:(1) To Critically evaluate theory of CRM strategies and its role in achieving customer loyalty (2) To Analyze current CRM strategies adopted by Nandos UK (3) Evaluation of effectiveness of CRM strategies adopted by Nandos UK (4) To Provide recommendation for effectively implementation of CRM effectiveness measurement Rational Business: The proposed research aims to analyse and assess the impact of CRM in the efficient functioning of the businesses, thus delivering exceptional customer services to its existing and potential customers. It is anticipated that the possible outcome of the proposed study will create a positive business environment by enhancing customer satisfaction and creating further customer service improvement activities and achieving customer loyalty. Academic: The area of the proposed research is CRM. It is an information technology industry term for methodologies and software. This term is used as methodology in IT and software technology, all customer relationship is dealt with the help of internet in an organised way by the enterprise. Using the proposed methodology or looking at it critically might be helpful for students doing research in the similar fields in the future. Literature review: This chapter consist of theories, ideas and concept of different authors, which will support the consider topic, because CRM is very important for the attraction of customer towards organisation. If CRM of the company is improve, then more customers will come as compare to the other competitors. By this way the relationship between organisation and customers maintain. We can say that CRM is the important factor of customer relationship. That CRM is the key to strategic competition needed to keep the focus on customer needs and for a face to face with the customers throughout the organization† (Lin and Su, 2003) Different authors define CRM with different way, in which some have similar concept but different words, as well as some have different concept, some of them are in the following: According to Wilson et, al. (2002 ) that CRM is a technical support and rational tool as well as a set of different skills, process, and different technologies, which help the organisation in making planning? for the all channels of attracting customers, and these all channels have very high influence on each other? s as well as high attraction with each others. On the other hand O? Mulley and Mitussis (2002) say that CRM is very beneficial and persuasive. On the other hand Olsen states that mostly companies show loyalty for the satisfaction of the customers as well as making different kind of strategies and improving company/organisation performance. All techniques and skills are used for the satisfaction of organisation, because customers are the basics units of business. The skills, rules and regulations are according to the choice as well as need and want of customers. According to the Lin and Sue (2003) that component if CRM is exceptionally vital for the understanding of relationship of the customer? s questions, complains as well as practice of the business. The factors of the CRM is basically related to the activity of organisation and customers contacts, the contacts may be customers complains or feedback. On the other hand technologies play very important rule in the CRM, because technology used in the system as a facility in CRM for customer satisfaction. The development of CRM is not new for the organisation, but they are developing system from the beginning According to Payne (2006) the CRM of old age was engage same like the modern, but the difference was only technology. But the difference is that the modern strategy is according to the modern customers marketing strategy, because to make easy the approach of customers to the organisation. Wilson et, al. (2002)â€Å"The assumptions of customers in CRM, is not different from the transactions between company and customers† this basically means that customers have direct relationship with customers, which require the organisation. The trust of customers essential for the success of organisation, therefore they need clear vision about the organisation policies, and offers etc, so for this purpose organisation need to well define about every product as well as develop ethical qualities must be highlighted. The idea of wine shows that CRM is very close to the characterization of CRM (business strategy) which states â€Å"The customer service needs to receive the status of high priority in the organisational environment†. CRM is significant from the usiness point of view, because it will make people mind clear for the business; in simple it will give simple and clear vision to customers about the services, products, and customers strategy. By this way company will keep long term relationship with customers. In term of business strategy CRM we can say that it is section of the market and competitive advantages by increasing the trust and satisfaction of the customers or client is hard to evaluate. It is a co mplex strategy, because of the different behaviours of he people (Roger, 2003). According to O? Malley and Mitussus (2003) in fact the customers are relatively new to the marketing agent that controlling in mass market which directed to strategic considerations relationship. This is essential for the every organisation to understand the strategy of the CRM. According to Winter (2001) that every business strategy must be in relation to what customers tastes. Bellow given three metrics are important for observation of CRM in relation to marketing strategy (Li and Croteau 2003). 1) Customers retention (2) Customer satisfaction (3) Customer profitability These play key role in the CRM, but the adaptation of these are possible only by the help of higher management presented as essential for execution with success of Customer relationship management. If, not take serious in organisation then this will affect the whole organisation, which cause the resistance of customers. According to Cro teau and Li, (2003) that knowledge management also affect the impact of CRM. According to the (McKenna, 1993) stated that a strong CRM strategy should be effectively plan which keep accountability of needs and opinion of the customers, keeping in mind the time and the length of their relationship with oragnization (Ahn, 2003) satisfying customers needs are the key purpose of developing the CRM strategy. The technological system of CRM is very important in collecting information from the customers about the organisation (oragnization) and same is conveying of information to the customers about the sale, new products and movement of the market. (Reicheld, 1993). Oragnization also improve strategy with help of customers complains and feedback. On the basis of customers information oragnization improve the relations with customers (Reicheld 1993). Methodology: This section explains the research ideology, concept and method applied, integrated with a data overview, essential for deriving the final conclusions of the research study. Research Philosophy: There are two principal philosophies in the research process that are dealt with. Either the optimistic approach based on the concept of objectivity and scientific method, where approximation can be generalized and truly emulate the real phenomena. Saunders et al. (2000)stated that, the researcher presume the task of an objective, independent examine and will be supported by methodology which will allow imitation and generalisation of the data. Or In contrast, phenomenologist philosophy argues that the difficulty of phenomenon, which can be applied to the social and the business world, cannot be concentrated to generalisations. Indeed, ideas and situations influenced by individuals and other factors are all unique, and as such need to be analysed for gaining the clearer picture behind them. Thus, as discussed by Wilson (1999), this view can be said to be the basis of interpretative research, where social reality is explored in its natural settings. The two philosophies are not fundamentally mutually exclusive In spite of being peculiar and seen as to be adapted for individual channels of research. The rank taken in research is dependent on the nature of the question to be explored. In order to reflect the most persistent and compelling reality, a distinct study on the flexibility is needed. Besides, as Saunders et al. 2000) argue, management-related research can be in practice a mixture of both philosophies. In this research, phenomenological philosophy will be adopted as it aims to answer research questions that are highlight in a social atmosphere, based on opinions, views and the assessment of industry experts and customers. Research Approach: There are three types of research strategy Inductive v/s deductive, qualitative v/s quantities and cross sectional v/s longit udinal. Mixed approach will be adopted in the research. The Qualitative research tools containing unstructured interview questioners which is design for collecting data material and research to meet the objective in finding answer for research questions. The Quantitative research tool contain of self designed questionnaires that be sanded through using the email or by post to prospective respondent. Research Strategy: The strategy is sensible base that contracts the way of answers the research questions of the study and present it like a plan which include objectives as well as data sources and takes into accounts the limitation that may occur in growth of the research study. So according to my result I will use mixture of research techniques to attain my required objective, for secondary and primary research so I m using the mixture of quantitative and qualitative techniques. Data collection method: A choice of methods of research will be adopted in proposed study. Executive form Nandos UK would be personally contacted and through the internet to request for the related information via emails. Questionnaires would be sent to the managers of different branches and be requested to fill in, which would certainly help in study. My study will be a combination of questionnaire, interviews, direct observation, physical artefact and discussions. Because it is entail for the development of a conceptual and theoretical structure prior to apply any research instrument. Though data collecting qualitatively do not help in a huge way for theory building but it is helpful in concept of the theory with more confidence. As a result it is a combination of both qualitative and quantitative approach. In my study, I will try to use theory as a basis and channel. Each tool, method or technique has its own strengths and weaknesses. As a result it can be said that research methods and strategies are not isolated from each other. So, I can use mixture of research techniques. To achieve my desired objectives I will be using a mix of qualitative and quantitative technique, which involves both secondary and primary research. Data source: keeping research Objective in mind secondary data will be collect throughout internet, journals and publication etc. I will try to collecting secondary data from all resources of non human. I will be using online database, journals and attain books. Sample selection and Sample size: Considering random sampling which consists on the selection of samples to generalise the findings, over a broader population. 15-20 samples will be used in the proposed research this will help to develops in claims and give technique to improve theories to clarify the population characteristics. In view of both type of purposive sampling focused. Qualitative sampling is considered as best method to apply in current research strategy. This strategy allow to me to choose the persons and data obtainable to meet the objectives. Sample method: According to my research study I will be implement the method of purposive sampling. For my research the non-probability sampling is chosen because it is based on achievement and awareness of certain situation. Sampling follows the qualitative research approach since it merge with objective of responding to study query and don? t Conway the outcomes into statistical generality. It was also helpful in quick manner to achieve a precise target sample. Data analysis: In context of proposed study, data analysis is important because the information collected is both quantitative and qualitative. The data collected will be statistically analysed using manual methods, easy tabulation and statistic like indicator of average or frequency count in the form of table and figure will be presented. Ethical Issues: In ethical issue involve conduct surveys the research activity is vital importance to judge the ethical implication. The reason of importance that proficient societies have urbanized code of ethics to cover-up range of proficient issues surrounding research activities in this situation of proposed study i will be need to ethical approval from Nandos UK. Formal permission will be required prior to arrange data collection and all necessary caution will be taken to make sure respect for participant because independent agent. To avoid plagiarism, I will be very careful while using any other person? s idea opinion or different peoples written or spoken words. Any drawings, graphs, statistics, facts or any pieces of information which is not ordinary information, if I want to use other work I will give credit to that person by quoting his name and giving proper reference to it. Credibility and Validity: The credibility of results arises in a particular manner being a qualitative research. Questioned by scientific research, the process of gathering and analysing the data, as well as the kind of information, needs to reflect consistency and accuracy. To support this research study, the previously discussed methods and approach were considered essential to achieve the research findings. Reliability: In terms of reliability, the author of this study affirms that the results would relatively be the same if administered on different occasions by other researchers as long as the sampling is taken from the same area. In this sense if the study were to take place with an emphasis on Nandos UK? customers. Generalizability: As this study is generalizable to all other organization working in similar sector. However, some limitation to the proposed study is that the study will be carried out only in the Nandos specifically Kings cross branch. Therefore the findings can be applied universally if consider. Data Access: To study the phenomenon of research question and to answer them a mixture of two types of information was required which is primary and secondary. In this way the primary data consist of the statistics of survey-questionnaires implemented on economy class traveller. This strategy was selected to optimize the sampling group information, which helps to form opinions about the organization regarding quality performance including the reviews from the customers about the quality of service and their effectiveness in Customer Relationship Management. Issues such as contentment and devotedness will be needed to evaluate the previous information. The survey questionnaire model will help researchers to maintain a list of concern issues and standardised questions for the sampling group, in order to make comparison and achieve consistent findings. Ultimately the survey questionnaire will be determined on collecting qualitative data on this customer group? s attitude and behaviours. (Sunders et, al. 2000) argues that the tools are used in descriptive studies as this proposed study. The main purpose of this dissertation is to identify the research questions and solutions to the questions. The survey questionnaire mock-up allowed the researcher to have an arranged list of issues and areas to cover as standardised questions for the sample group, in order to compare all the samples and achieve consistent findings. Mainly this survey questionnaire will be focused on collection of qualitative data on this customer group? s attitude and behaviours. Quantitatively, these meanings and findings will be measured so as to reach a consistent consensus of the data and prove the point taken as the research problem of the dissertation. Whereas, the secondary data comprises mainly narrative information. This encompasses the literature research carried on CRM, and its functions to achieve consumer loyalty; it also accompanies magazines, journals, newspapers relevant research studies. Timetable and special resources required In order to accomplish the proposed project in the given time available the following time table is prepared as a critical path depicting each stage of the study in relation to the time frame in weeks Tasks Week One Week Tow Week Three Week Four Week Fifth Week Sixth Week Seventh Week Eight Week Nine Week Ten Week Eleven Twelve Problem classification Literature Review Research Methodology Data compilation Data examination Writing up draft Editing closing Documentation Binding of document Budget: As discussed above in methodology about collection of data and interviewing individuals, will cost a bit of money which is listed below.

An Essay About Orbits Communications Essay

An Essay About Orbits Communications Essay The word orbit we hear it very often, whenever the space shuttle launched or it meets up ISS (International Space Station) or when a rocket launches a payload, we always come across the word ‘orbit’. But what actually the orbit is? An orbit is a specific path on which an artificial satellite revolves/travels around another body or planet .This path is regular and repeating .Satellite can be natural and artificial, like Moon .Moon itself acts like a satellite which travels around the Earth in a particular path. In the solar system , nine planets including Earth ,revolves around the sun in an orbit .Satellite that travels around the Earth are not in a constant distance from Earth, it varies .Sometimes its closer and sometimes far away. The closest orbit of satellite around the Earth is called â€Å"perigee† and farthest orbit called â€Å"apogee†. The time required for a satellite to complete full orbit is called a â€Å"period†. According to Isaac Newton’s first law of motion, a moving object will remain in motion unless something pulls it or push it, and that is gravity. Without Earth’s gravity, satellite would go off in the space along a straight path .With Earth’s gravity it keep on pulled satellite back to Earth. To maintain the orbit, the gravitational force and the momentum of moving object have to be balanced. Another factor is Escape velocity. It is the speed of an object (satellite) to break free from the gravity of the planet and enters into a certain orbit. It depends on the mass of the planet and varies from planets to planets and the distance from the centre of the planet to the object (satellite) is also important. The escape velocity of Earth is approx. 11.3 km (7 miles)/hr. Orbital Velocity: Orbital velocity is the required speed needed for an object (satellite) to stay in an orbit. It is about and altitude of 242 km, approx 17,000 miles /hr. [4] SATELLITE ORBITS There are three differ ent types of orbits High Earth orbit (Geostationary orbit), Medium Earth orbit (MEO), and Low Earth orbit (LEO).The orbit selected for satellite is depend on its usage and application. Direct Broadcast Programmes and weather communication satellites use Geostationary Orbit, as they are far away from the Earth and they travel in the Earth’s direction therefore looks stationary .Satellite navigation systems (NAVSTAR or GPS [global positioning system] ),designed to navigate a particular region or area and satellite phones are in MEO(Medium Earth Orbit). NASA’s Earth Observing System and other scientific satellites uses LEO (Lower Earth Orbit). [5] [6] Earth orbits. [7] ORBITAL DISTANCES [8] , [9] Orbits Orbit Initials Miles Km 1-way Delay Orbit altitude (KM above earth’s surface) Low Earth Orbit (LEO) 100-500 160 – 1,400 50ms 200 – 1200 Medium Earth Orbi t (MEO) 6,000 – 12,000 10-15,000 100ms 1200 – 35790 Geostationary Earth Orbit (GEO) ~22,300 36,000 250 ms 35790 Circular and Elliptical Paths There are two types of orbit paths, in which satellite travels around the Earth, circular and elliptical. In circular orbits, the distance between the earth and satellite remains same all the time. When a satellite orbit around the Earth, it creates a plane, which goes across the geo -centre or centre of gravity of Earth. If the satellite orbit with Earth’s rotation, it is called â€Å"posigrade† and if it is in opposite direction, it is â€Å"retrograde†.

English Essay Example | Topics and Well Written Essays - 250 words - 34

English - Essay Example The new iPad is truly worth its price because it serves the owner in a lot of ways and with high quality of standards. There are many gadgets and equipments which have made life easier and entertaining for us and iPad is one of them. In day to day life we have some moments which are boring and time consuming like waiting for something or traveling and it becomes difficult to pass time. Now an iPad can be used to pass time conveniently by reading a favorite book on it or by playing a game or watching a movie on it. Time is very precious for everybody in this fast world and iPad provides an opportunity to utilize the time properly. Hence an iPad justifies its price by serving us in many useful ways. Among many devices which have made our life easier, comfortable and entertaining, iPad is one which helps us to utilize our time conveniently which is normally wasted or boring. The time we spent on waiting or traveling can be made entertaining by using an iPad. We can use an iPad for playing games or watching movies or reading a book of choice while we are riding a bus or a train or an airplane or waiting for somebody or something. Nobody, whether young or old, wishes to waste time uselessly and iPad has given us the best option to utilize the time which was normally wasted. An iPad is worth investing in because it serves its purpose in many ways by entertaining people. A few years back, it was very boring and difficult to pass time while waiting or traveling. We didn’t have any option to do anything except for reading newspapers or magazines which were seldom available. Now we have many devices that can be used to pass time conveniently by entertaining ourselves. iPad has made it possible and the time can be passed by reading a book or watching a movie or playing a game on an iPad. Now passing the time in waiting or traveling is no longer a problem and an iPad is well worth its price. The

Service Marketing- managing supply and demand Essay

Service Marketing- managing supply and demand - Essay Example Differences between supply and demand occur because services cannot be inventoried, thereby giving it the unique characteristic of ‘perishability’. This is particularly found in sectors such as banking, healthcare, retail and hospitality sectors where the service manager is at a loss trying to balance the supply and demand issues. This is despite the fact that profitability is enhanced if the managers can balance the supply and demand issues (Klassen & Rohleder, 2001). However, with certain changes in the strategy, the supply and demand issues can be managed to some extent. While the different services sector attempt to enhance customer satisfaction levels, they are unable to schedule the services due to the uncertainty of demand. Klassen and Rohleder (2001) find that uncertainty of demand patterns and the inability to make precise demand forecasts have been responsible for the challenge and the struggle that services have been facing in managing capacity and demand. Unc ertainty and fluctuation of demand can be traced to culture and habit. In the banking sector demand changes every five minutes and the off-peak periods could last up to an hour. In the retail sector also demand is marked by uncertainty as the shoppers are not logical in their shopping habits. Services are intangible, perishable, heterogeneous, and inseparable (Gronroos, 1998; Ladhari, 2009).The term â€Å"service† denotes a sense of interpersonal attentiveness which contributes to customer satisfaction (Johns, 1998). However ‘fluctuating service demand’ is the greatest challenge facing the service managers. The challenge is intensified as the demand and the capacity occur simultaneously. Customers have to be served when they want the service and service cannot be inventoried. This is what creates the challenge. The challenge occurs more in capacity-constrained service organizations that face fluctuations in demand. Organizations cannot keep the productive capacit y high when the demand is low. One solution to overcome the challenges of wasting productive capacity is to tailor the capacity as per past experience to meet demand variations (Lovelock). For instance, in the hotel sector, some labor can be on contract basis that can be hired during the peak seasons and laid off during the low seasons. They can even rent out service equipments during low season to make up for low demand. In the service sector it is not possible to schedule customers. When the demand for the hotel rooms does not increase in proportion to the enhanced supply, the revenue per room derived by the hotel is low. The profitability of a company depends upon their ability to extract maximum possible revenue from a fixed quantity of goods and services. This is also known as Yield Management (YM). This allows the hotels and even the airlines to set prices based on the demand. Airlines such as Ryanair, South West Airlines and EasyJet have been proactive and adopted YM (Gothess on & Riman, 2004). This enabled them to maximize capacity utilization. While the new entrants in the airline sector adopted this approach, the established players in the sector initially were reluctant to change their policy. Over time, the older airlines too had to take this approach seriously and bring about changes. Thus flexibility in the pricing can help reduce capacity wastage and encourage maximize capacity utilization. Revenue Management (RM) and YM are interchangeably used. The airlines started using this technique to increase yield by allocating

Miscarriages of Justice are Inevitable if we are to Ensure that Essay

Miscarriages of Justice are Inevitable if we are to Ensure that Criminals are Convicted - Essay Example The criminal justice system in England and Wales is a complex social institution that is heavily regulated under the law. In a society that is fair and just, the innocent people should be protected from being charged for a crime that was committed by other people By all means, the criminals should convicted and be punish for their criminal acts. To come up with a fair and just criminal system, the prosecutors should be neutral and impartial when it comes to making decisions whether or not to convict the defendant from the crime he or she is being accused of1. Miscarriages of justice are one of the most serious problems we have in our society. Despite the lawyers’ effort in giving justice to the innocent people, there are quite a lot of legal cases wherein the poorest sector in our society failed to receive fair treatment and justice. As a system, the law unites the society as a whole. Therefore, each individual should wholeheartedly respect and abide with the law. Since a seri es of wrong conviction on innocent defendants could weaken the effectiveness of our criminal justice system, miscarriages of justice is often kept a secret from people outside the group of lawyers and juries. Miscarriage of justice is referring to the inability of the court to reach the desired end result for justice. To promote a fair and just legal system within the society, it is necessary to prevent miscarriages of justice... Miscarriages of Justice Miscarriage of justice is pertaining to many criminal cases wherein the defendant suffers from a wrongful imprisonment. In line with this, Layne explained that one should be clear that there are two different types of wrong conviction. First, there is a possibility wherein a guilty or not guilty defendant is unfairly convicted by not giving them a fair trial or has been legally discharged by the judge, detained on remand, or acquitted during the court trial. The second type of wrong conviction is when an innocent defendant was convicted for a crime done by other people. On top of these two types of wrong conviction, there are also cases wherein innocent victims can be detained in a prison cell without being charged guilty of a crime3. In line with this, the term miscarriage of justice is often referring to the second type of wrong conviction wherein an innocent defendant has been wrongly convicted but can also increase public concern each time a defendant who is guilty of a crime has been acquitted by the Court4. Given that issues related to miscarriage of justice are mostly kept unpublished, the continuously increasing number of cases associated with miscarriage of justice remains a social problem. In fact, wrongful conviction can eventually become a norm within the legal system in UK5. Because of the past and current cases of miscarriages of justice throughout the United Kingdom, the need for â€Å"corrective justice† arises6. According to Sir William Blackstone, â€Å"It is better to let ten guilty men go free than to wrongly incarcerate one innocent man†7. Despite the fact that it is wrong to convict an innocent person of crime he did not commit, there are quite a