Csa study Case Example | Topics and Well Written Essays - 750 words

Csa - Case Study Example 1. Assessment There are many illnesses that could be happening with Bret but there are many preliminary tests that would have to be done. The first thing would be to check his vital signs. I would want to know his blood pressure to rule out high blood pressure because it could cause fatigue and weakness over time. I would also check to see whether he had been drinking enough water when he does sports because some of the weakness could be due to dehydration (Mayo Clinic). I would want to do an ultrasound on his legs to make sure that there were no blood clots or other challenges with his legs. I would also want to send him to an neurologist because the weakness in his legs may be early signs of multiple sclerosis (MS). Some of the symptoms of multiple sclerosis are the fatigue, had tremors, and double vision (Merk Online Manual 2010). The challenge with is symptoms is that they could be one of many types of diseases and it would be important to narrow down the focus. I would also want to order an MRI to see if there are challenges in the brain or the muscles that are more physical. 2. Treatments The treatments would depend on what was found from the various tests. If it was MS, it is a treatable disease. Some of the treatments that may be used would be dependant on how the symptoms are working with Bret. There are Corticosteroids are used more often than other treatments. Also, Interferon Injections may be used in order to help delay the total disability of this issue. 3. Prognosis Many people who have MS live for a very long time and are able to maintain a lifestyle that stays healthy. Regular exercise is important and physical therapy can help maintain balance. Case Study 2 Corey is 14 years old and is an avid mountain biker. He has been riding with his friends every weekend. At one point in the current ride, he has decided to ride the Abyss trail because none of his friends have had the courage to ride it. As Corey was negotiating the last trail, he hit a roo t sideways with his bike and it spun out of control, flipping Corey backwards over a small ravine. He hit the back of his head on a rock outcrop and flipped over face down into pine needles. He jumped up, brushed himself off, and said he was okay. However, he had cracked his helmet and on the way home, he could not remember what happened or starting down the hill. His head was hurting and the boys noticed that the back of his head was bloody. Corey was very thirsty, drank a Mountain Dew quickly and threw up. His friends rush him to the hospital and his parents meet them there. Once his head and scalp are stitched he says that his head still hurts, but he does not feel that he will throw up. He knows what school he goes to, but he cannot recall starting down the hill before the accident. It is apparent that he has suffered a concussion because of the headache, nausea, and the amnesia about the traumatic event (Mayo Clinic 2011). I would tell the parents that they should watch him clo sely for the next couple of days because he may have had a head injury that we cannot see. I would have ordered an MRI for him to see whether there was anything else to be concerned about in this process. However, he could have some other challenges with dizziness or nausea in the next couple of days. I would tell them to bring him back if he had any other symptoms or if he seemed to be drowsy or more fatigued than normal. I would also tell them that if his speech begins to slur or he has other symptoms that are not

Cola Wars Case Study Example | Topics and Well Written Essays - 2000 words

Cola Wars - Case Study Example In the 21st century, Coke and Pepsi face the new era trying to ascertain if the wars would still continue on the ‘cola’ products and ultimately discern the location of their future battlefield. External scanning of Coca-Cola and Pepsi Cola The case is designed to specifically address the following concerns: a) Why, historically, has the soft-drink industry been so profitable? A discussion of the US soft drink industry revealed that the soft drink industry was actually pioneered with the invention of Coke in 1886 and Pepsi in 1893. Both companies captured the taste of the American public in their ability to quench the thirst of their target markets through the innovatively concocted carbonated drinks. These companies’ product life cycles rationalize the profitability during their historical growth, from the introductory stage, to growth and maturity. During the introductory to growth stages, more and more people who were able to try their CSDs recognized the abilit y of the product to satisfy consumers’ needs: quenching thirst, building relationships, sharing moments, and socializing, among others. Case facts revealed that the historical consumption of CSD have continued to exhibit increasing trend since the 1970s when 23 gallons were consumed by the Americans annually and rose substantially to 52.3 gallons per year by 2004 (Case facts: Exhibit 1, p. 16). The increase in consumption reveals continued increase in demand for CSDs that validate and rationalize the profitability of the soft drink industry. In fact, due to the prolific demand for Coke during its introductory stage, several trademark infringements were legally tried in court attesting to the lure of high profit potentials of the CSD business. Further, expansion into other countries significantly contributed to financial success and enhanced brand awareness and recall on a global scale. Other factors that contributed to the profitability of the soft drink industry were the reg ular updates and design of strategies that innovate the images of both Coke and Pepsi. By designing new product alternatives, advertisements and promotional campaigns, and distribution outlets and strategies, more varieties were offered to the consumers and price off discounts enabled more people to avail of the products at cheaper prices. By offering product alternatives, such as the diet sodas, consumers were receiving benefits in terms of consuming less sugar in their sodas. In addition, the strategies of working to improve â€Å"system profitability† by concerted efforts of concentrate makers and bottlers enabled the soft drink industry to revitalize and retain financial success. Finally, when the demand for CSD reportedly reached a plateau in the US market, both Coke and Pepsi scanned international markets for their products. As emphasized in the case, â€Å"waging the cola wars in non-U.S. markets enabled Coke and Pepsi not only to expand revenue, but also to broaden t heir base of innovation† (Case Facts: Internationalizing the Cola Wars, p. 15). The secret to the profitability of the soft drink industry therefore lies in innovating the 4Ps in marketing: product, price, promotion and place and ensure entrenched leadership on a global scale. Further, the application of strategies in their respective advertising campaigns has