Mini Essay on Family Relations - 578 Words

Mini Essay on Family Relations A family is a connection between people either by adoption, blood or marriage. In the three stories read in class many of the family members are emotionally detached from each other. Emotional detachment is when a person avoids making connections with those in his/her personal and social round. The members in Louisa, Walter and Paul’s families show emotional detachment towards Louisa, Walter and Paul because their family members do not understand them nor do they want to. Louisa’s mother, from Shirley Jackson’s short story, â€Å"Louisa Please Come Home,† is emotionally detached from Louisa because she does not share a mother-daughter connection with her. Louisa’s mother continuously buys clothes for her even though she does not like them. Her â€Å"mother picked [the coat]† which she wants Louisa to wear (49). Admittedly, Louisa’s mother shows emotional detachment towards Louisa because she does not ask her daughter what she would like to wear. Moreover, Louisas mother should already know Louisas fashion sense. Most mothers know their childrens likes and dislikes because they love their children and do not want to upset them. Since Louisa’s family does not pay attention towards Louisa’s needs, she feels neglected. This pushes her to run away, which shows that Louisa’s family is not close enough to begin with. In fact, Louisas mother does not care for Louisa’s opinion and does not g ive her freedom of choice. Her mother’s behaviour leads Louisa to beShow MoreRelatedReflection Paper On Family And Marriage937 Words   |  4 PagesTaylor Relationships represented by marriage, and families are social structures that contribute to the survival of human beings. Neither marriage, nor family is dying. These patterns change only to benefit society, to provide stability. The structure function framework of values and purpose never changes. Families create new individuals that become contributing members of society learning social norms, methods of survival, and mating. Families are a unit that provides emotional, mental, and physicalRead MoreAdr Should Be The Prime Method Of Dispute Resolution Essay1470 Words   |  6 PagesADR should be the prime method of dispute resolution. Critically discuss in relation to ONE method of ADR (eg arbitration OR negotiation OR mediation). Conflicts are pervasive and are inevitable at times. Disputes and conflicts often occur in civil, commercial, and institutional matters for various reasons. Significantly, the most vital aspect is how we succeed and subdue those issues by carefully resolving them effectively. Contextually, Alternative dispute resolution (ADR) is a mode of conflictRead MoreIs The National Tobacco Campaign? Essay1616 Words   |  7 Pagestypes of cancer, respiratory disease and heart disease; relating to why promoting behavioural change (through aspects of psychology) is considered so imperative in today s healthcare environment. In addition, the health promotion source that this essay will be examining is the National Tobacco Campaign, aimed at altering smoking behaviours, plus the associated advertisement strategies used, and lastly the psychological theories associated. According to the Australian Government Department of HealthRead MoreComparing the Advertising of Different Companies of a Non-Gender Specific Product1131 Words   |  5 PagesComparing the Advertising of Different Companies of a Non-Gender Specific Product For my essay I am going to compare and contrast the advertising of different companies of a non-gender specific product, namely music systems. I am going to look at examples of print adverts and language specifically from TEAC Systems and compare them to rivals in the market place. In this essay I am going to look specifically at the interesting campaign running for TEAC stereo systems. The campaign is highlyRead MoreThe Taming Of The Shrew And Gil Junger s Film, Nineteen Things I Hate About You1193 Words   |  5 Pagesviewed and courted in the same time period. This is contrasted by Gil Junger’s 1999 appropriation, Ten Things I Hate About You, in which modern teenage life and relationships are explored, touching on these same issues in relation to gender roles in a modern context. In this essay I will compare the roles of men and women in each text, as well as considering the difference in the two societies in terms of money, relationships and social status. The obvious difference between the two texts is theRead MoreUniqlo Company Profile1141 Words   |  5 Pages  Race amp; Ethnicity: All races * Geographic Location: Urban area Psychographics * Perception: Recognize UNIQLO as top casual wear brand and believe that clothing is important element toward pleasant appearance * Learning: Friends and family, newspapers, internet,  environmental factors * Motivation amp; Needs: Casual wear that ensures high quality and nice design  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   * Attitude amp; Personality: Sensitive and passion in fashionRead MoreRelationship Between Native Americans And The British, French, Spanish, And Dutch1501 Words   |  7 Pagesshelter, these Native cultures found themselves disrupted, if not destroyed, by the European’s arrival. In this essay, I hope to analyze the relationship between the Native Americans and the British, French, Spanish, and Dutch and how they affected one another. The Native Americans lived a simple, yet complex life. They worked off the land, farming and hunting and providing for their families and tribe. But they had their own religion and beliefs. Those two major differences bought much hardship forRead More Educating Rita Essay2842 Words   |  12 Pagesclassification system used to define social class. (P2) I would define her in terms of her social class as a snobby person. She fits in a working class D, the way she speaks (language) is different the type of clothes she wears is different, she wears mini skirts. The environment Rita lives in is run down and dirty there is no front garden and no green space. 2. 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Thomas Hardy Free Essays

About the author Thomas Hardy was born in 1840 in Dorset, a rural county in the south-west of England. His father was a stonemason and the family were not well off. Hardy showed an early interest in books, however, and when he was sixteen, he began training as an architect in Dorchester. We will write a custom essay sample on Thomas Hardy or any similar topic only for you Order Now In 1862, he went to work in London, where he was able to compare city life with the customs and timeless ways of the country village where he grew up. He began writing in his spare time. In 1870, he met and fell in love with Emma Gifford, but they could not afford to marry. His fourth novel, Far From the Madding Crowd, published in 1874, was a big success. This allowed him to become a full-time writer and to marry. Hardy wrote several more novels, among them The Mayor of Casterbridge, published in 1886. He and Emma lived in Dorset, but they spent part of every year in London, where they mixed with literary people and Hardy was much admired. Although Hardys books were very popular, when Jude the Obscure appeared in 1896, people hated it. They thought it was an attack on marriage, and ound it shocking and immoral. Hardy turned to poetry and never wrote another novel. He died in 1928. Some biographers portray him as snobbish, mean and hateful towards women. Others believe he was a sensitive man who cared deeply about the human condition. Summary Young, poor Michael Henchard feels trapped by his wife and child and one night gets drunk at a fair and sells them to a stranger called Newson. Horrified by what he has done, he swears not to touch alcohol for twenty years. Eighteen years later he is the mayor of Casterbridge and a successtul businessman. Believing Newson is dead, is wife, Susan, and daughter, Elizabeth-Jane, arrive in c Pearson Education Limited 2008 Casterbridge to find Henchard because she has no money. He marries her again and they have a short happy life together. Farfrae, a young man with modern business ideas, arrives at the same time and becomes Henchard’s farm manager. Susan dies, and Henchard learns that Elizabeth-Jane is really Newson’s daughter. Henchard falls out with Farfrae, who sets up a rival business, and soon outdoes him. A woman from Henchard’s past, Lucetta, comes to Casterbridge. Henchard now wants to marry her, but she and Farfrae fall in love. Henchard’s business fails and he loses his house so he starts drinking again. Lucetta dies of shock after the local people make fun of her and Henchard in public. He sees that he will now lose his ‘daughter’ as well as everything else. He leaves Casterbridge on foot. He is penniless and has lost his family – Just as at the beginning of the story. ElizabethJane remains loyal to Henchard, but he dies before she can find him. Chapter 1: Henchard, a farm worker aged twenty, has a family, no Job and no home. He gets drunk and sells his wife and child for five guineas to a sailor named Newson t a fair. Devastated at what he has done, he looks for them without success. Henchard makes a solemn promise not to touch alcohol for twenty years. Chapter 2: Susan, widowed and poor, and her eighteenyear-old daughter, Elizabeth- Jane arrive in Casterbridge to find Henchard. She is relieved to find he is now the Mayor and a businessman who needs a corn manager for his growing business. Chapter 3: Henchard employs Farfrae, a handsome innovative Scotsman as corn manager and the business improves. He also meets Susan and devises a plan so that the townspeople do not find their marriage strange. He draws closer to Farfrae and tells him about his past; including a woman in Jersey he promised to marry. Chapter 4: Henchard marries Susan, but she is reluctant to have her daughter’s last name changed. He and Farfrae disagree publicly over a worker. Henchard is Jealous and organises a rival entertainment day to Farfrae’s, but it fails. Farfrae leaves him and sets up a rival business. Susan dies but leaves a letter with the truth about her daughter. Chapter 5†² Hencnard tells Elizabeth-Jane what happened at the fair twenty years ago but reads in Susan’s letter that she is really Newson’s daughter. He begins to treat her coldly, and even encourages Farfrae to see her. ElizabethJane meets a woman at her mother’s grave who is friendly and offers her to share her house. The Mayor of Casterbridge – Teacher’s notes of 5 Chapter 6: Lucetta, the woman from Jersey, has inherited property in Casterbridge and has employed Elizabeth-Jane as a housekeeper. Henchard tries to see her but they fail to meet. Farfrae calls in to see Elizabeth-Jane, who is out. He likes Lucetta and she loses interest in Henchard. Chapter 7: Henchard goes bankrupt because of the weather and his own impatience while Farfrae’s business ucceeds. Henchard realises he and Farfrae compete for Lucetta’s love, so he threatens her with making their past public so that she accepts his proposal of marriage. Chapter 8: Henchard agrees to postpone their wedding if Lucetta helps him buy some time to repay a debt to Grower. She cant because she has secretly married Farfrae and Grower acted as witness. Chapter 9: Henchard claims the letters from his safe, and reads them out to Farfrae without disclosing the sender. He promises Lucetta to give tham back to her and asks Jopp to deliver them. Chapter 10: Jopp asks Lucetta to help him become her usband’s manager but she refuses. In a pub, he reads out the letters to two women and they plan a skimmity-ride in town to scorn Lucetta and Henchard. Chapter 1 1: A member of the Royal family visits the town but Henchard is not allowed to greet him. Hurt, Henchard fghts Farfrae in a barn but cannot bring himself to kill him. Chapter 12: Henchard is back in town to see the ride. Farfrae does not see the ride because he is lured away from town but Lucetta dies of the shock. Chapter 13: Henchard and Elizabeth-Jane live together happily. Elizabeth-Jane and Farfrae renew their relationship and get married Newson returns and te s daughter the truth, which makes her very happy. Henchard leaves the town. Chapter 14: Elizabeth-Jane marries Farfrae and tries to find her father to take care of him but he dies before she can find him. The original text The novel first appeared serially, in twenty instalments, in 1886 in The Graphic, an English periodical and simultaneously in the United States. The book appeared as soon as the serial publication was complete but it differs a lot from the serial novel. It has been adapted for TV as a miniseries. Background and themes Where the story came from: Hardy claims the story as inspired by three actual events: the sale of a wife by her husband reported in a local newspaper, the uncertain harvests and the visit of Prince Albert, Queen Victoria’s husband, to Dorchester, the town upon which Casterbridge is based, in 1849. Fight with self: The main theme of the book is Henchard’s fight against two things: his own character and chance. As he fghts with himself, his actions and decisions affect other people’s lives, usually badly. He often allows negative feelings to overwhelm him – at the beginning when things seem so bad he sells his wife. He is lways honest in business, but not always kind; he is often impatient and quick to anger, but he is capable of great love and great loneliness. His complex character creates uncertainty in the reader – should we feel sorry for him or does he deserve everything that happens to him? Chance: Chance plays an important part throughout the story: the chance appearance of Newson in the tent when Henchard is trying to sell his wife; the rain that spoils Henchard’s fair; the August weather that ruins Henchard’s business; the chance meeting between Farfrae and Lucetta when they fall in love. Hardy believes that although Henchard is a powerful character, he is never fully in control of his life. Alcohol also has a role here. Henchard’s life improves when he stops drinking; as he devotes himself to work, builds a successful business and eventually becomes mayor. Once ne starts again, ne loses his pride and his Judgement. Traditional versus modern: The two men represent contrasting ways of life in the country. Henchard is traditional and old-fashioned. Farfrae is young and modern. Hardy was always fascinated by country customs and ways. He often includes strange country rituals like the skimmity-ride in his novels. They make useful plot devices and allow him to paint pictures of colourful but less important characters. He also uses them to reveal the conservative side of society, which can be very cruel to people who fall outside its strict rules of moral behaviour. Lucetta dies because of the skimmity Joke. This breaking of the moral code becomes a very important theme in Hardys later novels, which shocked the reading public and ended Hardys novel-writing career. Discussion activities Before reading 1 Group work: Students work in groups. Each group chooses an important person in their local community, e. g. factory owner, the mayor, the chief of police, a magistrate. They then decide on a terrible secret in the past of their character. They discuss the details of the secret without other students overhearing. The class then questions each group in turn to try and find out what the secret is. Groups have to answer as truthfully as they can. 2 Read carefully: Read the Introduction on pages Ev’ii. Make a chart of the events of Thomas Hardys life. Use these dates: 1840 1871 1886 1895 1913 1914 1928 Example: 1840 Thomas Hardy is born in Dorset. Chapter 1 While reading Pair work: (atter page 4) Michael is ottering his wite or a little money at the fair. Ask students in pairs to make a list of the things they could say to persuade Michael to keep quiet. 4 Discuss: (page 6) Michael makes a formal promise not to drink alcohol for twenty years. Ask students to discuss the following: How hard will this be for Michael? Have you ever made a promise that was hard to keep? After reading 9 Pair work: Henchard wants to persuade Farfrae to stay and work with him. How can he do this? Ask students in pairs to write down reasons why Farfrae should stay in Casterbridge. Then they prepare a short speech and give it to the rest of the class. Finally, have a class vote for the most convincing speech. 10 Discuss: Ask students to discuss the following: How do you think people in Casterbridge would react if they knew that the mayor had sold his wife twenty years before? How has this changed in present days? Are citizens’ decisions influenced by the private life of their authorities? Chapters 3-4 11 Discuss: Ask students to discuss the following: What about Farfrae has attracted Henchard? Why would he be interested in him? Guess: Tell students that eighteen years have passed after Henchard’s promise not to drink for twenty years. Ask students to guess what has become of Henchard’s life. Will he ever find his family again? 12 Write: (after Chapter 3) After he learns about Lucetta and Henchard, Farfrae advises him to write a letter to the young woman explaining to her why he is no longer available to keep his word and marry her. He even helps him do so. Ask students in pairs to write the letter from Henchard to Lucetta. 13 Role play: (page 21) Ask students to pretend they are ordinary townspeople at Henchard and Susan’s wedding. They are very surprised by the wedding. Ask them to role play the conversation in pairs. 4 Guess: (page 23) Farfrae and Elizabeth-Jane receive notes for a secret meeting in a barn. Neither of them has written the note for the other. Ask students to guess who may have wanted them to meet and therefore written the notes. What motive might that person have? 15 Discuss: (page 24) Henchard and Farfrae argue over how to treat a worker. Ask students to discuss how different their approaches to management are. How can they be described? If they were a worker, who would they prefer as a manager? Role play: Susan leaves the fair with the sailor. How do they feel? What do they say to each other as they alk along the road? Ask students to role play the conversation between them. Chapter 2 7 Discuss: (page 9) Ask students to discuss how Susan’s life might have been different if she had not left with the sailor eighteen years before. Would her life have been better? 8 Role play: (after read ing aloud the first paragraph on page 15) Casterbridge was a very quiet town in Hardys day. Communications with big cities like London and Portsmouth were slow and difficult. So when Farfrae arrives, a visitor from Scotland, it is a big event. Farfrae is in the bar at the King of Prussia. One student is Farfrae. Other students are customers. What do they ask him? Ask them to role play the conversation in small groups. 16 Group work: Put students in small groups. Ask them to discuss how these sets of relationships change in this section of the book: Susan and Henchard; Hencnard and Fartrae; Elizabeth-Jane and Fartrae; Elizabeth-Jane and Henchard. After their discussions, groups report back to the class. Chapters 5-6 17 Discuss: Ask students to discuss these questions with a partner. (a) Who is the Woman in black? b) The next chapter is called ‘Love at First Sight’. Which two characters will fall n love at first sight? 18 Group work: (page 33) Henchard has Just been told that he will not be offered the position of mayor again. Farfrae has been chosen instead. Ask students in groups to discuss which candidate would be a better mayor and to give reasons for their choice. Then they share their ideas with the class. 19 Role play: (page 35) Elizabeth-Jane is sitting by her mother’s grave, reading. A woman she has never met before approaches and they start talking. She tells her about her life before and after Casterbridge. Ask students in pairs to role play this conversation. Remind them the woman ends up hiring her as a housekeeper. 20 Discuss: (page 40) Will the new planting machine be good for the people of Casterbridge or bad? Ask students to take a minute and write arguments for and against new machinery. Then they share their ideas with other students. 27 Group work: Wealth (or the absence of it) plays an important role in the novel. For example, Hencnard’s interest in Lucetta grows now that she is wealthy and independent. Ask students to work in groups. Assign each group a character (Henchard, Susan, Lucetta, Elizabeth-Jane, Farfrae). Students discuss how money nd wealth have changed their character. Are they better off with money? Are they happier? Then they share their views. 21 Discuss: Elizabeth-Jane wonders why Lucetta did not trust her with the truth. Ask students in pairs or small groups to try to respond to this question. Then they compare their views with other students. Chapters 7-8 22 Guess: Ask students to discuss who the title of the chapter may refer to, when it comes to love. Who are the women involved? 23 Group work: (page 44) Ask students in small groups to list the mistakes or miscalculations Henchard made as regards his business. What did he do wrong? What shouldn’t he have done? What should he have done instead? Encourage them to give reasons for their answers. Then they share their lists with the rest of the class. Do they have similar ideas? 24 Discuss: Invite students to read aloud the incident on page 45 between the two drivers. Discuss with students how this incident reflects the wider situation between Henchard and Farfrae. Record ideas on the board. 25 Discuss: (page 47) Ask students to discuss the following questions: How does Henchard force Lucetta to agree to marry him? Was she right in accepting the proposal? Did she have any other way out? How will Farfrae feel about this? 26 Discuss: (page 53) Ask students to discuss the following questions in pairs or small groups: What emotions does Henchard feel when he learns of Lucetta’s marriage to Farfrae? Will he keep quiet about their past relationship? Then they snare their ideas wit n the rest ot the class. Chapters 9-10 28 Guess: Ask students to guess how Henchard might react to Lucetta’s rejection. 29 Pair work: (page 55) Ask students in pairs to discuss the following questions: How do Henchard’s and Farfrae’s management styles differ? What kind of manager would you like to have if you were an employee? 30 Role play: (page 59) Elizabeth-Jane stops Farfrae in the street and warns him about Henchard’s feelings but he does not take her seriously. Ask students to role play this conversation. 31 Discuss: (page 66) Mrs Cuxsom and Nance Mockridge plan the skimmity-ride after they listen to Jopp read out the letters. They want to teach Mrs Farfrae a lesson using an old tradition. Ask students to discuss the following: How would people in your country shame others today? 2 Group work: Students compare events in the lives f Henchard and Farfrae by making a good/bad list for each of the two men. Divide the class into four groups. Each group takes and completes one section of the list. Groups report back to the class, writing their ideas in list form on the board. As a follow-up, students write a paragraph comparing the fortunes of the two men. Chapters 11-12 33 Discuss: Farfrae has Just been offered the position of may or. Ask students to discuss these questions: Do you think he will agree? Why/why not? 34 Role play: Ask students to imagine that they are standing in the crowd watching the royal visit. How to cite Thomas Hardy, Papers

Brand Management Strategy of E-Commerce †MyAssignmenthelp.com

Question: Discuss about the Brand Management Strategy of E-Commerce study of Amazon. Answer: Introduction Brand There is a difference between marketing and branding it is not a synonymous term. Brand is the image the identity of the organization whereas marketing is the process by which organization creates awareness about the brand presence and how will be affecting the target customers. Branding is the basis of marketing, the tactical panning of marketing is dependent on the branding strategies of the company. The growing competition in the market it is important for a business organization to be unique and to be able to stand out from the crowd. This is why branding is imperative for a business.The brand is a name that provides identity to the product or service just like an individual. A brand includes a motto, a logo and color scheme that will draw the attention of the consumer towards the product or the service (Cravens and Piercy 2006). A brand is what makes a product or service unique in its market. A brand is what consumers look up to for quality and price assurance from time to time. A customer is always loyal to a brand. It is defiantly the most important duty of the organization to offer a quality product or service but smart and branding is usually what drives a company to flourish (Hollensen 2015). Some of the features of a successful brand are: simple and uncomplicated name that is easy to recall by the target potential customer, the name should be unique and distinctive in na ture so that it is easily distinguished from the competitors in the industry, it should have a logo etc. Consistency in a brand is one of the main features that the organization needs to keep in mind. There is a certain perception of a brand in the minds of the people, this perception gives rise to expectation and the brand in order to keep up the good will or create goodwill should always be consistent in nature (forbes.com 2017). Brand marketing strategy In order to achieve set goals and to create a successful brand marketing strategy are implemented for the long term betterment of the organization. To increase the awareness of the brand several marketing plans and strategies are implemented by the company. The first step towards marketing a brand is the set a concert definition of the brand this definition will help build a perception on the minds of the consumers which in return will develop the retention value of the brand in the minds of the people. Some of the key features of branding strategies are: to be purposeful and have a set determination of the strategy, to make the plan of action relatable and more personal to the potential target market. The strategies should be more relevant to the brand and also keeping in mind the consumers. Another feature of the marketing strategies is that it should be timely and should be done when it makes more sense. For example, if the company sells umbrellas then it is the monsoons that the company should target to market the products or just before the season sets in man (Buil, De Chernatony and Martnez 2013). Overview of Amazon With the popularity of internet in the common household, Jeff Bezos founded Amazon in the year 1994. At that point of time he operated from his house garage in Seattle and use to deal only in books. In many of his interviews he has stated that it was his passion for technology and his loves for reading lead him to conceptualize the idea of selling books online. In June 2017, Jeff Bezos was given the title of the world richest. Amazon today is one of the most popular multinational companies in the world. It has pioneered n the e-commerce sector and has been setting benchmark since inception. The views, ideologies and the principle of an organization directly reflect on the image of the brand and so do with Amazon. The logo of Amazon has a unique design and reflects a lot of inner meaning. The Arrow beneath the name directs from A-Z meaning that on their platform any kind of products is available. Bezos said that he chose the name Amazon because it means exotic and different. Initially the company was named Cadabra and then it was changed in the year 1995. Amazon is regarded s third largest Information and Technology Company in the world and the largest online retailer (amazon.com 2017). Amazon is also a cloud service provider and Amazon web services launched its first offering in the year 2006. It was initialized to provide online services for the website and the client-side applications. Project Objective The objective of this project is to analyse the marketing plan and the brand marketing strategies used by the e-commerce giant Amazon to enahnece the sales and expand the business. Project scope The scope of this report is to find new and innovative marketing strategies understaken by Amazon. The useage of digital media and traditional media plans to market and promote e-commerce. And in the process to understand the branding and the brand image of Amazon. Literature Review According to Brown and Dant 2014, big multinational organizations and companies realize that the consumers of their products or services are not similar in nature and their desires form the brand are different and hence, can be clubbed into market segments that are best dealt by various marketing channels. In the report Erragcha and Romdhane 2014, states that marketing is a dynamic concept it has to be changed and upgraded according to the requirements of the consumers, upgradation of technology, market expansion of the organization. Marketing has evolved from creating and developing brand value to be more customers centric in the approach to finally focusing on the increment of the business capital. According to the authors the marketing strategies have now more focus o digital social network. The duo indicates in the paper that the marketing strategies are now becoming more interactive with the consumers and that is more advantageous than the traditional ways of marketing. It is also comparatively cost effective than any other source. The authors say that the companies are now bound to team up with their customers, employees, partners, and investors in order to keep up with the dynamic change of the marketing system. All these parties should be aware of what role they play. The new age of digital marketing enables more transparency and consistency of the brands and the organizations. They say that strategic communication is no longer a question of persuasive or conversational; it has become immersive in nature. Marketing and branding depends largely on the scale of the business and the industry that the business is operating in. the other factors are dependent on these two as cost of marketing is directly dependent on the scale of business. According to Huang and Sarigll 2014, brand awareness is the recall value of the brand in the minds of the consumers or potential consumers. They discuss that brand awareness hardly depends on time or changes with the change in time. In addition to that they also mention that there is a correlation in between brand awareness and market output. The results of their findings show a positive relation. They also state that there is a optimistic relation between brand awareness and brand value hence brand awareness is closely related to the mindset of the customers. If the customers are not aware of the existence of the brand then the value or the equity associated with the brand has no importance. Marketing does not create a brand for the organization it helps create strategic communication and plans to build the image of the brand and to help it evolve in the future. According to Khan 2014, marketing mix forms the base of marketing it is a conceptualized by making use of controllable marketing tools that a business organization can use to develop a preferred response in the from the targeted consumer base. There are four Ps in a marketing mix product, price, place and promotion. In this paper the author discusses the dynamic growth of the concept of Ps in the marketing mix. From the 4 Ps concepts now it h as developed to even 8 Ps. In this paper he mentions the advantages of the concept; he says that the proper implementation of the mix can change the competitive position of a brand. The Ps of the marketing mix is helps an organization to build the base for the marketing strategy. Product: The product or service that the organization has to offer to the consumers has to be of good quality. No amount of promotion or marketing can fix make profit for the company if the product offered is not up to the mark. It is also important to create the brand image. Price: the price of the product or service has to set keeping in mind the category of the product, the target market for the product and the cost of production incurred by the company. Place of distribution: the availability of the product in the place where the target market resides is very crucial for sales. The place of distribution is something that has to be decided by themanagement of the organization from beforehand and place the products in such a way that the potential consumers are attracted towards the product and avail it. Lastly promotion: this is one of the main features of market that helps in the aw areness and the growth of the business. It is due to promotion potential customers and the target market of the product is able to know about the existence of the product. For example, television advertisement of soap brand. It is the way for the organization to communicate with the end customers. Amazon is the pioneer in e-commerce and recently the stocks of Amazon has soared high making the owner of the firm worlds richest person. Amazon uses demographic and psychographic segmentation as to reach the target market (Quigley 2015). Haucap and Heimeshoff 2014, the authors discuss about the reasons that drive the competition in the internet market. Internet is almost ubiquitous with its infinite reach and hence the calculation of the competition is difficult in this case. Competition between the online applications is characterized by direct and indirect network effects, reformation costs, goodwill effects, and the size of the scale. Budzinski and Khler 2015, Said that Amazon is often said to be dominant because of its the relevance of its market in any sector and also because of its presence. The authors said that with the help of predatory pricing and monopolization, Amazon has cancelled its competitors in the retail market. They say it is a possibility that Amazon purposely lets go of the profit to first monopolize the market and then exploit customers by raising price. The pricing strategies of Amazon also raise distress among the market place of its business. Amazon behaves in two folds one form the buyers or customers end and the other from the seller end they allow a platform for the vendors to sell their items in Amazon just like in a shopping mall. According to Zhao et al. 2015, The way to maximize the discount is to foretell the consumers willingness-to-pay (WTP) that is the maximum price that the customer is willing to pay for a particular product. Chaudhari 2015, in this paper the authors discuss about how the mobile technologies like tablets or smart phones have helped market like Amazon to develop free application and increase the channel of sales. Because the platform of Amazon has the server on both the buyers and the sellers it has a growth of two folds as well. There are now thousands of entrepreneurs who have built businesses and sell products and services on Amazon. Together, these retailerswho operate as complementors to the platformscreate significant value. Amazon chose to use the data with the third party products instead of using some other way to independently process these products (Zhu and Liu 2016). The marketing strategies of the platform are also two folds. In many interviews owner of Amazon has discussed how he wants to give small and medium industries a chance to grow and Amazon is a platform where they can sell their items and focus on growing in the long run. Amazon has a view of building an image of mutual benefit through the marketing strategies be it for the buyer end or the seller end (Sharma 2015). Conclusion The literature that has been gather concludes that there is cocept of marketing mix is goign to from the base of the research. Amazon is the pioneer and the benchmark organistion in the e-commerce sector. 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