Problem and Solution Essay Samples

Problem and Solution Essay SamplesOne thing that a lot of students may find very difficult is to do a problem and solution essay. While a majority of the people may think that they are easy for the students to do, there are a few who would try their best to achieve this only to get failed with the best results possible.There are quite a few essay samples that may be very good for you if you use them properly. If you want to write your own essay, you can use these essay samples as a guide or just as your example for writing your own problem and solution essay. After all, what are you aiming for?In the beginning, you should find out what kind of essays you are trying to write before you start your writing. You can find it on websites or even read books that have essays written by experts. This is because you will soon come to know about the best practices to use to achieve the success that you want.If you have the skill to write an essay on your own, you could also use the essays that are already written by professionals and they might give you some good ideas and suggestions. However, if you have the skill of writing and if you are capable enough, you will surely come up with something better than the original essay.In the writing of your own essay, you have to think about how to make it different from the usual essay that is written by most of the students. As for the essay, you can choose from some of the essay samples available and apply some of the tips in writing your own essay.Some of the tips to write a solution essay include the use of the analytical approach to analyze the topic. You can use the analytical approach when you have to figure out the most important things that should be considered in the essay. For example, if you were to write a solution essay on cooking, you can examine what makes cooking great for your family, and then you can make some suggestions to change the way cooking is done by your family.Overall, if you are willing to do a probl em and solution essay, you have to find out the best essay samples that can help you in writing your own essay. Just by looking at the sample, you can easily get the idea of how the problem and solution essay should be written.

The Development of Kingship in the Middle Ages Free Essays

Before modern technology, and the advent of cars, there were castles, catapults, and horse drawn carts. There were also kingdoms, and with kingdoms came kings, and with kings came politics, conflict, war, and regicide. The King, throughout history, and in modern times, was believed to be the sole ruler of a country, having the final word on all that happened within the bounds of their kingdom. We will write a custom essay sample on The Development of Kingship in the Middle Ages or any similar topic only for you Order Now This has indeed been true since Cain was cast out of his home, and he established the city of Chanoch, all the way to the ancient rulers of Babylon. The rulers, emperors, and kings reigned with sovereignty, and their will was rarely questioned, even while some of them reigned fire and brimstone on their people, murdering them, and pillaging their homes. This was the power of a king, unquestioning loyalty from servants, guards, and massive amounts of infantrymen and calvary. Whether they ruled through terror, or did terrible things for the good of their country, was a matter of the personality bearing the crown. There have been times in history, as noted in numerous books, where those who are held to be honorable have been forced to perform a seemingly distasteful act for the greater good, even if the true motives aren’t with the good of his people, such as Blancandrins, a knight as noted in the Song of Roland 2, who spoke these words: Stand honour bound, and do him fealty. Send hostages, should he demand surety, Ten or a score, our loyal oath to bind; Send him our sons, the first-born of our wives; — An he be slain, I’ll surely furnish mine. Better by far they go, though doomed to die, Than that we lose honour and dignity, And be ourselves brought down to beggary. 3†³ In the previous paragraph, an excerpt from a major literary work written in the time, we see that in those times, the welfare of a nation outweighed the welfare of a few simple farmers or peasants, which lies in great contrast to the world of today. This is not an indicator of evil as evil today is defined by laws and morals that have been put in place by modern men, or better men as some would believe. However the morality in that time was a completely different story, and right or wrong simply cannot be applied. The general public would not mind such a sacrifice, as it is for the greater good, and a good king will do anything for his country, to ensure that everything and everyone manages to survive. A good king will maintain relations with foreign nations to bring in supplies, and trade. Such was demonstrated by Charlemagne, or Charles the Great, the king of France from the year 768, till he died in 814, and was widely regarded as The Father of Europe. Throughout his reign, with his diplomacy toward other nations, and his generous treatment of foreigners4. It is not uncommon for a king, should he care about his people, to build great structures, and to give to the poor, as St. Louis of France did, noted if the Life of St. Louis: â€Å"†¦ He began then to build and found hospitals or houses for poor people to lie in, edified minsters of religion, and gave yearly to other poor sufferers in divers places in the realm much money, pecunies or silver. He founded many convents of the order of friars preachers, and to many other poor religious builded churches, cloisters, dortoirs, and other edifices convenable, gave for God largely alms to the blind, beguines, daughters of God, and releved the minster of many a poor nunnery.. 5† The king of a nation will be highly educated, his language, and articulation will be high above that of a normal peasant, and as such he will be seen as an extremely intelligent person, worthy of ruling a kingdom, though if he is a good king, he will concern himself more with the people, giving them food, clothing, and shelter, the basic necessities above all else. He will also hold true to the religion of the land, ensuring that he follows the laws, and demands that others do as well. â€Å"†¦ Whereof it befell that a citizen of Paris who loathly swearing had blasphemed Jesus Christ, against the act or statute royal, which Saint Louis by the counsel of the prelates and princes had ordained and made for the swearers and blasphemers, at the commandment of the said saint he was marked or tokened, at the lips of him with a hot and burning iron, in sign of punition of his sin, and terror and dreadfulness to all others†¦ 7† The role of a king can change greatly over the years, in times of peace caring for the people would be as simple as building structures, proving clothing, and making sure all are fed. In times of war the job becomes dangerous, as the king must see to it that the country is defended, and that all are safe, even if that means making sacrifices. As fate would have it, the role of the king changed dramatically in France, around the time of Childeric III, of the Merovingian family among whom the French chose their kings for generations, when Childeric’s position was taken over by Pepin the Short, son of Charles Martel, who became Mayor of the Palace, making all the vital decisions of the king, who simply sat on the throne and made no real decisions, only saying what he was told to say, even to dignitaries and ambassadors who came from near and far to seek his counsel. This lasted until the Roman Pontiff, Stephen II deposed Childeric, and Pepin took over the matters of the palace, both home and abroad7. These are the events that led up to the era of Charlemagne, a golden era for the European continent. This is but one example of the extreme measures one must go to, in order to ensure the safety of a kingdom, even at the risk of one’s own life. So what does all this mean? In short, the role of a king is more than being comfortable in the position, and simply ruling. A king, being solely in charge of a nation, in most cases, must not only care for the people, he must also watch his back, and ensure everything is being done properly, lest someone steal the throne from him, and the title of â€Å"king† takes on an entirely new meaning. As new technology becomes available, in the areas of plumbing, food, aqua ducts, lighting, and especially architecture, the king should do his best, if possible, to make sure that it is available to his people in some form or another. New architecture could mean safer buildings, or more stable foundations, which translates into fewer structural collapses, and therefore fewer deaths. After all, while a king may resolve to sacrifice men for the sake of peace, a king shouldn’t be eager to watch his citizens die needlessly! The role of the king is complicated, and our only means of understanding it, is the stories, and documents which have been passed down, to give us a glimpse into the past, but what we can ascertain, is that the role itself implied danger, and that the world survived such as it is now, is to be credited to those great men. How to cite The Development of Kingship in the Middle Ages, Papers

Online vs. Traditional Education free essay sample

School would not be a learning opportunity if one does not incorporate what he or she learns through assignments. Both online and traditional education has individual and group assignments. From doing a research, writing essays, answering discussion questions, and participating in class are all seen in the online and traditional settings of school. Who can forget those dreadful presentations? Presentations are not everyone’s favorite assignment, but they can be given is class or online in the same form of fashion by preparing to deliver any informative information. Even though assignments may be different for each class, both online and traditional education has the same intentions to help one obtain learning material. Reference material is used to help one refer to when it comes to learning. Books are very good material and resources. They are used both in online and traditional education. With the convenience of E- books online, it makes reading easier and better. We will write a custom essay sample on Online vs. Traditional Education or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page One does not have to worry about carrying the hard, heavy textbooks around. No matter what the setting may be online or traditional, the library is still one of the major sources or school. In the library, students have excess to the internet and many other sources such as books. Although every class has their own reference book which relates to the type of course, computers are expanding with technology and have become a major reference source. Online education and traditional education are similar because of the teacher student interactions. With the latest technology, teacher student interactions should be no problem with teaching and communicating online. Teachers that are teaching online courses can communicate with their students via the internet by doing a live chat or sending an e-mail. However, this form of interaction does not change for the traditional education because a teacher may still interact with his or her students in the same ways which is in reference to school. In the classrooms, the teachers are able to interact with his student one on one or as a class. This allows questions to be asked immediately vs. having to wait for a reply online. With the choice of choosing which education would be better, online or a traditional education, people can expect the same form of process because of assignments, reference material, and most of teacher student interactions.

Starbucks Coffee Company Research Paper Example

Starbucks Coffee Company Research Paper Example Starbucks Coffee Company Paper Starbucks Coffee Company Paper Starbucks had a humble beginning with one small store front in 1971 at the famous Pike’s Place in Seattle, Washington. The inspiration for Starbucks came from Peet’s Coffee and Tea who started importing fine Arabica beans from around the world (Arthur, 1999). At that time Starbucks had a simple mission of providing the world’s finest fresh roasted coffee to its customers, and it worked. A decade later in 1981, Howard Schultz, now Chairman, President and CEO, had entered Starbucks and was instantly captivated. For over a year, Howard pursued employment at Starbucks, wanting the job far more than Starbucks wanted him. Eventually, he convinced the three partners to take him on as head of marketing. He soon hung up his high profile New York City position and moved to Seattle. He quickly gained acceptance, knowledge and experience in all aspect of the coffee business. Howard’s trip to Italy a year later would change that one small store into the global corporation it has become today. He was be taken by the warmth and connectivity local Italians shared at their coffee bars, and wanted to combine the great coffee with the closeness of the community. After having a cafe latte, he concluded it was the perfect drink and no one in America knows about it. Upon returning, he had growing frustration as the owners did not want to leave the retail business for the beverage business. A year later, once the sixth store was open did Howard get his espresso bar? It was a huge success, but he could not convince the owners to expand the beverage business to the other stores. He left Starbucks to create his own coffee shop il Giornale with the financial help of Jerry Baldwin. He used Starbuck’s coffee to brew espresso and coffee beverages. Soon II Giornale’s three stores had annual sales of $1. 5 Million. In 1987, Jerry Baldwin and Gordon Bowker decided it was time to sell Starbucks and Howard knew this was his opportunity. He was able to obtain the $3. 8 Million in capital to purchase Starbucks. This acquisition started the chain of quick expansion for Starbucks. By the late 1980’s, Starbucks had a few years of unprofitability as the stock market had crashed in October of 87. Howard relentlessly pushed forward, battling with his board to better the company and continue expansion. By 1991, the financial performance had improved and Starbucks went on to introduce their â€Å"bean stock. † This was an employee stock option plan that all employees working more than 20 hours per week were granted 12 percent of their base pay with stock options (Arthur, 1999). These generous fringe and higher than average pay allowed for Starbucks to retain highly motivated and talented baristas. In 1992 Starbucks went public with one of the most successful IPOs of the year. This allowed for Starbucks to pursue their three year geographic expansion plan. They achieved their plan by opening a large store in a major city that acted as a hub. A team of professionals were located in the â€Å"hub† and were task with the opening, support, and development of 20 or more stores around the hub store (Arthur, 1999). To grow internationally, Starbucks sought out license agreements with local companies. In 1996, they made their first international expansion into Japan and Singapore. They identify reputable companies that had experience in retailing and strong local knowledge. Through their aggressive expansion strategy combined with their model to be a connected member of the neighborhood, they have stores in 61 countries and 18,066 shops. They have successful just launched the acquisition into India with the first stores opened in Mumbai in 2012. Starbucks has a diverse beverage product line. Their core business is fresh roasted Arabica coffee, and espresso beverages. From this base, Starbucks continue to innovate their beverage offering based on consumer’s wants where they offer a range of smoothies, teas and chocolate beverages. With tea being a substitute for coffee, they had acquired Tazo Tea and most recently Teavanna. They have expanded their food offering in every store with an emphasis on healthy options. Through a partnership with Pepsi bottling, Starbucks entered the soft drink retail business with bottled Frappuccino and other coffee drinks. The entered the instant home brewing market with the launch of the Starbucks K-Cups. They continue to grow their merchandising and equipment business. Starbucks have a diverse line of merchandise from coffee accessories to music that is played in the stores. They retail all the equipment necessary to properly brew coffee from home, and sell their fresh roasted coffee. Not just a coffee shop and retailer, Starbucks realized its strength and advantage came from motivated baristas who would positively engage customers. The baristas are the face of Starbucks, and to cultivate the Italian espresso bar image, Starbucks had to develop engaged employees. Starbucks is very committed to quality and the image of Starbucks that is why Starbucks does not operate any franchises. At the end of 2012, Starbucks had a total of 18,066 stores of which 9,405 were company owned and 8,661 were licensed stores. The mix of company owned stores and licensed stores allow Starbucks to retain authority while accessing difficult markets and reducing costs. Starbucks classifies its stores into a three-region structure which includes: 1) Americas; 2) Europe, Middle East, and Africa; and 3) China/Asia Pacific. As of September 30, 2012, Starbucks had 7,857; 882; and 666 stores opened in each region respectfully. Under their licensed agreements, Starbucks had 5,046; 987; and 2,628 stores respectfully in each region (Form 10k). Overall the licensed agreements accounted for 9 percent of total revenue in 2012. Since 2009, Starbucks have seen a rapid and steady increase in their stock price. From the low of $8. 45 per share to the recent value of $65. 11 per share as of June 24th, Starbucks is trading just under its 52 week high. Starbucks is financial sound, producing steady cash from operations indicating steady demand and innovation. Consolidated revenues for 201 were $13. 3 billion which is an increase of 13. 7 percent from 2012 revenues of $11. 7 billion. From the $13. 3 billion, company-owned stores contributed 79. 2%; licensed stores – 9. %; and CPG food serveries contributed 11. 7% (Form 10K). Starbucks has been making financial improvements to its operating income which is up 40% since 2010. Their net income is also up 46% since 2010. With this increase only brings marginal performance increase. The operating margin for 2012 was 15% up from 13% in 2010. This has only seen slight improvements due to the volatility in the commodity markets and high costs of operating the stores. Starbucks has been steadily improving and that have estimated a revenue increase of 10 to 13 percent for 2013. They continue to develop and expand their channel development line which includes K-Cups and bottled coffee and tea drinks. They will see a steady increase in revenue from their licensed stores as-well-as their company owned stores. Their stock is estimated to appreciate into the low $70 per share range for 2013. Starbucks faces extensive competition on their coffee beverage business from quick-service restaurants and specialty coffee shops. As more local coffee shops open, they pressure the sales of existing Starbucks. Dunkin Donuts has set its sight on Starbucks, and has rebranded them a beverage company. By 2015 they plan to have opened 15,000 stores west of the Mississippi with a large portion of those stores operating in California (O’Connor, 2013). In distribution and sale of coffee and premade coffee products, Starbucks faces completion from nationwide coffee manufacturers. Kraft Foods is the supplier of Maxwell house and Procter and Gamble is the parent company of Folgers brand coffee. Recently Starbucks had a deal fall through with Kraft over the distribution of coffee to supermarkets. Schultz’s vision to create a company with soul derived the basis of Starbucks competitive advantage. Schultz’s dream to treat every employee with respect and to do better for the community became a way of life for Starbucks through good and bad financial times. Through extensive employee training and involvement, Starbucks developed actively engaged baristas that exceeds customers’ expectations of their coffee shops. Every new hire receives 24 hours of training within the first two to four weeks. They learn how to address and engage the customer, brew the perfect cup, and properly handle the coffee. Starbucks coffee line is hand chosen from around the world. Starbucks strives for the highest standard in the coffee industry and bypasses the coffee commodity market. They enter into fix-price contracts to secure their supply. This also allows Starbucks to exert considerable power of farmers to rely on the accuracy of the fair trade agreements. The stores ambiance of Starbucks is critically important to driving the culture and experiences at the coffee shop. Starbucks developed their own internal team of architects and designers to ensure that each store would convey the right image and character (Arthur, 1999). The company went to great lengths to make sure the store fixtures, the merchandise displays, the colors, the artwork, the banners, the music, and the aromas all blended to create a consistent, inviting, stimulating environment that evoked the romance of coffee, that signaled the companys passion for coffee, and that rewarded customers with ceremony, stories, and surprise (Arthur, 1999). Soon the cost of opening a new store became highly undesirable. Starbucks responded by centralizing buying which allowed them to realize a discount of 20 to 30 percent on orders from vendors. They focused on the equipment that was absolutely necessary for a successful new launch and employed a just in time management system on materials. This significantly cut costs and lowered store development time from 24 to 18 weeks. Through innovation Starbucks continues to remain competitive. Schultz’s built a company where employees can freely, without repercussions, submit ideas and comments about any aspect of the business. Through technological change, Starbucks have captured and stayed true to their promise of coffee and connectedness. Through digital applications, customers can pay for their order by using their phone to enhance the experience of their 14. 6 million loyalty card members. They adapt to consumer preferences and delivered Starbucks K-cups, a lighter roast coffee, and Starbucks refreshers. A constant problem that Starbucks faces is the increased competition from specialty coffee shops around the country. These shops possess a great threat to Starbucks because they specialize in fair trade organic coffee, but have a reputation of being the small business. Starbucks have been able to maintain a competitive edge over the small local coffee shop through their support of the â€Å"hub† system, high traffic locations, and Starbucks mission. The â€Å"hub† system allows for a highly talented team to quickly react to changes in the local market and satisfy consumers. The highly visible and high traffic locations make for convenience when consumers are in a rush on their daily routine. Starbucks involvement in the community through their extensive corporate social responsibility programs makes Starbucks seem like the local coffee shop. Starbucks Coffee Company (Starbucks) has five major stakeholder groups: customers, partners (employees), community / â€Å"neighbors,† suppliers and shareholders. Customers – Starbucks is incredibly dedicated to its customer base and emphasizes the human connection. Starbucks aims to, â€Å"connect with, laugh with, and uplift† (Starbucks mission statement) its customers, even though the customer interaction time is short. Partners (employees) – Starbucks does not simply call its employees, ‘employees,’ but rather partners because it is not just a job, but a passion (mission statement). Everyone within the organization â€Å"treats each other with respect and dignity. † All partners can feel comfortable being themselves because Starbucks is a place that embraces everyone’s individuality. Community / â€Å"Neighbors† – Starbucks has an extensive program around social responsibility and corporate citizenship. Starbucks believe that it should â€Å"have a positive impact on the communities it serves, one person, one cup and one neighborhood at a time. † ( starbucks. com/responsibility) Suppliers – As part of its community and neighbor focus, Starbucks is passionate about ethically sourcing its coffee beans and â€Å"improving the ives of people who grow them. † (Mission Statement). Starbucks also makes it a point to work with suppliers that share the same vision of social responsibility. If a supplier is not meeting expectations, Starbucks will work with that supplier to make the necessary changes. Shareholders – Starbucks believes that if it can deliver in all of the above mentioned areas that it will be successful and be able to reward its shareholders. It wants its shareholder to â€Å"endure and thrive† (mission statement). Conflict among stakeholders can arise during changing economic conditions, specifically when suppliers are forced to raise prices. This increase in expense for Starbucks can translate into charging higher prices for its products. Customers may be turned off and change their habits and purchase their morning coffee from a competitor. This in turn will affect the financial success of the company and negatively impact the return to shareholders. (Annual report) However, interestingly enough coffee prices are actually falling but Starbucks has decided to increase its prices for certain products, as much as 10 cents. The shareholders will benefit from the extra money to the bottom line, but customers will be unhappy and may feel as though they are being taken advantage of. Table 1 (below), displays Starbucks’ top-management hierarchy, much in the same way the Jones text does in Figure 2. 1 (Jones, p. 38). Starbucks is a publically traded company so its shareholders are the legal owners of the organization. To oversee its governance structure, Starbucks’ Board of Directors adopted governance principles, committee charters and policies that guide the company to stay committed to its mission and maintain its uncompromising principles as it grows (corporate governance). The Board of Directors is also accountable for monitoring and evaluating the corporate-level management team that is responsible for Starbuck’s overall vision, strategic planning and goal-setting. Starbucks’ executive team is led by company founder and CEO, Howard Shultz. Schultz’s top-management team is made up of 14 executives that set strategy and oversee specific geographic areas (Americas, Asia, Africa, etc. ) and company functions like marketing, public affairs, community involvement, digital business, global strategy, and global coffee. Following down the chain of command are managers in line roles that are specifically responsible for the production of coffee in six roasting plants, and managers in staff roles that are responsible for overseeing specific organizational functions like communications, design, engineering finance, green coffee and tea management ,marketing, operations, procurement, quality, research and development, sales, social responsibility and supply chain management. Beyond the central functions are the divisional and functional management teams that oversee Starbucks’ 18,066 (annual report) company-operated and licensed stores throughout the world. In succession, regional directors oversee district managers that oversee store managers that supervise assistant store managers that supervise assistant store managers that oversee shift supervisors and baristas. Each position has its own responsibilities for meeting financial, management and customer service goals. One of the most important positions is probably that of the barista, as those partners are the face of Starbucks interacting with customers and create that personalized and unique customer experience.

A Guide to Alto, the Spanish Word for Stop

A Guide to 'Alto', the Spanish Word for Stop All over the English-speaking countries of the world, people may drive on different sides of the road, but an international constant is an octagonal red STOP sign is used to let drivers know they need to stop. The same cannot be said for Spanish-speaking countries. In Spanish-speaking countries, the red octagonal shape is used to mean stop, however, the word used in the sign changes depending on the Spanish-speaking country you are in. In some places the red octagon says Alto, or in other places, the red octagon says, Pare.   Both signs signify for a driver to stop. But, the word alto does not traditionally mean stop in Spanish. Parer is the Spanish verb meaning to stop. In Spanish, the word alto commonly serves as a descriptive word meaning high or loud. As in, the book is up high on a shelf, or the boy shouted loudly. Where did alto come from? How did this word end up on Spanish stop signs? Alto Defined Most native Spanish speakers do not know why alto means stop. It requires some digging into the historical usage of the word and its etymology. For those with a knowledge of German, a similarity could be drawn between the word alto and the German word  Halt. The word Halt in German has the same meaning as the word halt in English. According to the Spanish Royal Academys dictionary, the second reference to  alto with stop as its  meaning is commonly found on road signs  in Central America, Colombia, Mexico, and Peru, and it  comes from the German halt.  The German verb halten  means to stop. The dictionary provides a basic etymology of most words, but it does not go into extensive detail or give a date of first use. According to another Spanish etymology dictionary, the  Diccionario Etimolà ³gico, urban legend traces the Spanish usage of the word  alto with the meaning of stop back to the 15th century during the Italian Wars. The sergeant raised his pike high as a signal to stop the column of soldiers from marching. In this reference, the Italian word for high is alto.   More credence is given to the Spanish Royal Academy dictionarys meaning, suggesting that alto is a direct borrowing from the German halt. The Italian story sounds more like a folk tale, but the explanation is plausible. The Online Etymology Dictionary suggests that the English word halt comes from the 1590s from the French halte or Italian alto, ultimately from the German halt, possibly as a German military term that made its way into the Romance languages. Which Countries Use Which Sign Most Spanish-speaking Caribbean and South American countries use pare. Mexico and most Central American countries use alto. Spain and Portugal also use  pare. Also, in Portuguese, the word for stop is pare.

Csa study Case Example | Topics and Well Written Essays - 750 words

Csa - Case Study Example 1. Assessment There are many illnesses that could be happening with Bret but there are many preliminary tests that would have to be done. The first thing would be to check his vital signs. I would want to know his blood pressure to rule out high blood pressure because it could cause fatigue and weakness over time. I would also check to see whether he had been drinking enough water when he does sports because some of the weakness could be due to dehydration (Mayo Clinic). I would want to do an ultrasound on his legs to make sure that there were no blood clots or other challenges with his legs. I would also want to send him to an neurologist because the weakness in his legs may be early signs of multiple sclerosis (MS). Some of the symptoms of multiple sclerosis are the fatigue, had tremors, and double vision (Merk Online Manual 2010). The challenge with is symptoms is that they could be one of many types of diseases and it would be important to narrow down the focus. I would also want to order an MRI to see if there are challenges in the brain or the muscles that are more physical. 2. Treatments The treatments would depend on what was found from the various tests. If it was MS, it is a treatable disease. Some of the treatments that may be used would be dependant on how the symptoms are working with Bret. There are Corticosteroids are used more often than other treatments. Also, Interferon Injections may be used in order to help delay the total disability of this issue. 3. Prognosis Many people who have MS live for a very long time and are able to maintain a lifestyle that stays healthy. Regular exercise is important and physical therapy can help maintain balance. Case Study 2 Corey is 14 years old and is an avid mountain biker. He has been riding with his friends every weekend. At one point in the current ride, he has decided to ride the Abyss trail because none of his friends have had the courage to ride it. As Corey was negotiating the last trail, he hit a roo t sideways with his bike and it spun out of control, flipping Corey backwards over a small ravine. He hit the back of his head on a rock outcrop and flipped over face down into pine needles. He jumped up, brushed himself off, and said he was okay. However, he had cracked his helmet and on the way home, he could not remember what happened or starting down the hill. His head was hurting and the boys noticed that the back of his head was bloody. Corey was very thirsty, drank a Mountain Dew quickly and threw up. His friends rush him to the hospital and his parents meet them there. Once his head and scalp are stitched he says that his head still hurts, but he does not feel that he will throw up. He knows what school he goes to, but he cannot recall starting down the hill before the accident. It is apparent that he has suffered a concussion because of the headache, nausea, and the amnesia about the traumatic event (Mayo Clinic 2011). I would tell the parents that they should watch him clo sely for the next couple of days because he may have had a head injury that we cannot see. I would have ordered an MRI for him to see whether there was anything else to be concerned about in this process. However, he could have some other challenges with dizziness or nausea in the next couple of days. I would tell them to bring him back if he had any other symptoms or if he seemed to be drowsy or more fatigued than normal. I would also tell them that if his speech begins to slur or he has other symptoms that are not

Cola Wars Case Study Example | Topics and Well Written Essays - 2000 words

Cola Wars - Case Study Example In the 21st century, Coke and Pepsi face the new era trying to ascertain if the wars would still continue on the ‘cola’ products and ultimately discern the location of their future battlefield. External scanning of Coca-Cola and Pepsi Cola The case is designed to specifically address the following concerns: a) Why, historically, has the soft-drink industry been so profitable? A discussion of the US soft drink industry revealed that the soft drink industry was actually pioneered with the invention of Coke in 1886 and Pepsi in 1893. Both companies captured the taste of the American public in their ability to quench the thirst of their target markets through the innovatively concocted carbonated drinks. These companies’ product life cycles rationalize the profitability during their historical growth, from the introductory stage, to growth and maturity. During the introductory to growth stages, more and more people who were able to try their CSDs recognized the abilit y of the product to satisfy consumers’ needs: quenching thirst, building relationships, sharing moments, and socializing, among others. Case facts revealed that the historical consumption of CSD have continued to exhibit increasing trend since the 1970s when 23 gallons were consumed by the Americans annually and rose substantially to 52.3 gallons per year by 2004 (Case facts: Exhibit 1, p. 16). The increase in consumption reveals continued increase in demand for CSDs that validate and rationalize the profitability of the soft drink industry. In fact, due to the prolific demand for Coke during its introductory stage, several trademark infringements were legally tried in court attesting to the lure of high profit potentials of the CSD business. Further, expansion into other countries significantly contributed to financial success and enhanced brand awareness and recall on a global scale. Other factors that contributed to the profitability of the soft drink industry were the reg ular updates and design of strategies that innovate the images of both Coke and Pepsi. By designing new product alternatives, advertisements and promotional campaigns, and distribution outlets and strategies, more varieties were offered to the consumers and price off discounts enabled more people to avail of the products at cheaper prices. By offering product alternatives, such as the diet sodas, consumers were receiving benefits in terms of consuming less sugar in their sodas. In addition, the strategies of working to improve â€Å"system profitability† by concerted efforts of concentrate makers and bottlers enabled the soft drink industry to revitalize and retain financial success. Finally, when the demand for CSD reportedly reached a plateau in the US market, both Coke and Pepsi scanned international markets for their products. As emphasized in the case, â€Å"waging the cola wars in non-U.S. markets enabled Coke and Pepsi not only to expand revenue, but also to broaden t heir base of innovation† (Case Facts: Internationalizing the Cola Wars, p. 15). The secret to the profitability of the soft drink industry therefore lies in innovating the 4Ps in marketing: product, price, promotion and place and ensure entrenched leadership on a global scale. Further, the application of strategies in their respective advertising campaigns has